Preview Mode Links will not work in preview mode

Authentic Influencer Podcast

When it comes to building a business online, we are surrounded with the idea that the only way to be successful is to hustle our way to the top and bug everyone you know. I am on a mission to prove it doesn't have to be that way. Welcome to the Authentic Influencer Podcast where authenticity is king and profit is a side effect. My name is Brooke Elder. With over 10 years experience in direct sales and digital marketing, I've helped thousands of women learned that being an authentic influencer is the key to success. Join me each week as I bring you new ideas of strategies and tips on how to build a purpose driven business that is authentic to you.

Sep 1, 2020

How to Build Connections 

and Increase Your Sales


“The way we [companies] are teaching [represenatives] how to build a network marketing business, is absolutely backward.”


Brooke Elder



Today, we’re talking about how you can create connections to increase sales. This concept is something that a lot of people are interested in more about. There’s a big difference between connecting with you and connecting with your network marketing company.


In this episode, we’ll discuss the differences between the ways your company may be teaching you to build connections, and how you should actually be doing it.


Lots of network marketing companies want buyers to fall in love with the company. So, they pitch company agendas. Some of these agendas include highlighting the fact they are debt-free or how they give back to the community. They want buyers to feel connected to the company, so they continue to buy their products. Then, when buyers purchase products from you, they make a connection to the company and you. However, for most social marketers, this way of building connections is backward. 


It makes sense that companies want to create connections with buyers, yet if you're going to be successful, you need to develop personal relationships with buyers first, so they don't just go to someone else.


“If you build a connection first, then lead them to a product and company, you will be so much more successful because they will be connected to you.” - Brooke Elder


At Social Tenacity, we teach you how to build your business around you, not your company. You have unique strengths, gifts, and talents that will allow you to connect with other people on a deeper level. Not only that, but you also have experiences that will enable you to relate with other people too. 


How many times do you have a great client or customer who buys a ton a product from you? It leaves you thinking that they will continue to be loyal customers, yet when they purchase the product again, they use someone else. The lack of consistent interaction results because they haven’t made a personal connection with you.


When you build connections and relationships first, this creates a know, like, and trust factor that keeps customers or clients coming back. Once they are connected to you, then they will build a connection to a product and company.


When you really care about your customers, you share your stories, and it continues to build further connections. Then, when you market your products or opportunity, customers are more inclined to try it, which increases sales.


“We build connections with our audience, which creates that know, like, and trust factor.”  - Brooke Elder


If you want to increase sales, then create more opportunities to connect with others. Stories are a great way to build associations with people because they are often more relatable. When people can relate to you, this often makes the most significant difference. 

When you share stories on Facebook or through Instagram stories, it helps connect you to your audience and encourages them to continue using your services.  This results in increased sales because they will continue to buy into your products or opportunity. 


Today, start thinking about how you can connect with your audience more. Make a list of stories that illustrate how your product helped you. Then, think about how those stories could potentially help others.


How to get involved

  • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out!
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE


If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!