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Authentic Influencer Podcast

When it comes to building a business online, we are surrounded with the idea that the only way to be successful is to hustle our way to the top and bug everyone you know. I am on a mission to prove it doesn't have to be that way. Welcome to the Authentic Influencer Podcast where authenticity is king and profit is a side effect. My name is Brooke Elder. With over 10 years experience in direct sales and digital marketing, I've helped thousands of women learned that being an authentic influencer is the key to success. Join me each week as I bring you new ideas of strategies and tips on how to build a purpose driven business that is authentic to you.

Dec 31, 2019

If selling is essential to your business, then why is it so painful? Answer: it’s because you’re relying on testimonials instead of just telling stories that resonate with your audience. Justin and Michelle DeMers thrive on helping others tell powerful stories that attract their ideal clients and make sales easy and enjoyable. Through their work, they have narrowed down 3 ways to inject compelling stories into your business, and they are here to share their methods.

In this episode, Brooke, Justin, and Michelle discuss the importance of knowing what motivates your people, why baby steps are still exciting, and much more. So, how could telling better stories help your business succeed?

You’ll Learn  

  • The difference between stories and testimonials
  • How to figure out the “thing behind the thing”
  • Ways to embrace the micro-wins
  • And much more! 

Favorite Quote

“The reality is, people love stories. That’s how we learn, that’s how we make sense of the world, and if we can tap into that and understand it...all of a sudden, selling becomes a lot easier and a lot more fun!”

 - Justin DeMers 

Visit to sign up for Justin and Michelle’s upcoming training 

How to get involved

  • If you are ready to stop living in scarcity and have the wealth you’ve always wanted, check out and get a free gift just for listening!
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

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