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Authentic Influencer Podcast

When it comes to building a business online, we are surrounded with the idea that the only way to be successful is to hustle our way to the top and bug everyone you know. I am on a mission to prove it doesn't have to be that way. Welcome to the Authentic Influencer Podcast where authenticity is king and profit is a side effect. My name is Brooke Elder. With over 10 years experience in direct sales and digital marketing, I've helped thousands of women learned that being an authentic influencer is the key to success. Join me each week as I bring you new ideas of strategies and tips on how to build a purpose driven business that is authentic to you.

Oct 1, 2019

“Learning who I was and what I was really trying to do opened the doors for me to see the path forward.” 

Carrie Lupoli (3:28 - 3:39)

Do you know you have something great to offer but for whatever reason, just can’t get it together? That’s exactly how Carrie Lupoli felt. As a certified Health Coach, Carrie was sure she could make an impact working in the health and wellness industry. But she was limited by mental blocks around network marketing. Nothing felt authentic. Carrie figured everything out over time. She’s now thriving as an authentic influencer and quit her full-time job two months ago. 

“I needed to be authentic with my messaging and who I was. I needed to feel confident in bringing people onto my team. Now I absolutely can be those things.” - Carrie Lupoli (26:16 - 26:26)

Three Steps to Becoming an Authentic Influencer

Step 1. Choose Your Movement. The key to finding your movement is identifying what you’re truly passionate about and what you’re aching to share. Carrie had struggled with her body image from an early age. She felt like there had to be a better way for women to take hold of their health and reach their goals. Becoming a certified Health Coach just made sense. What do you spend hours thinking, talking, and brainstorming about? That’s your movement.

Step 2. Build Your Audience. Once you’ve identified your movement, focus on building your audience. There are two easy ways you can organically do this. The first is to create your own Facebook group. The second is through foundation traffic. This is where you offer value in other related Facebook groups through posts and comments. Passion, vulnerability, and authenticity attract followers who can become team members.

Step 3. Turn Your Audience into Business Builders. In the process of building your audience, you simultaneously create a team. Keep your eyes open for clients who are invested and could be potential business partners. Give priority to those who show a high level of commitment and engagement. Make sure all your systems are in place for your team, such as an introductory training and separate Facebook group.

“You can build a network marketing business that’s authentic and branded around you. If your company suddenly closed its doors tomorrow, then it wouldn’t affect you. You could just go find someone else and plug it in.” - Brooke Elder (15:09 - 15:21)

The path to becoming an Authentic Influencer isn’t rocket science. It’s shockingly simple, revolutionary, and fulfilling. Learn to act from the heart. Give yourself permission to move in a way that feels right to you. Change starts now.

How to get involved

  • If you are ready to stop living in scarcity and have the wealth you’ve always wanted, check out and get a free gift just for listening!
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE.
  • If you want to get learn more about Carrie Lupoli head to or join the Diet Disruptors Community on FB HERE.
  • If you’re still struggling with finding your movement and defining your avatar, then revert back to Episodes 11, 17, or 29.  

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