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Authentic Influencer Podcast

When it comes to building a business online, we are surrounded with the idea that the only way to be successful is to hustle our way to the top and bug everyone you know. I am on a mission to prove it doesn't have to be that way. Welcome to the Authentic Influencer Podcast where authenticity is king and profit is a side effect. My name is Brooke Elder. With over 10 years experience in direct sales and digital marketing, I've helped thousands of women learned that being an authentic influencer is the key to success. Join me each week as I bring you new ideas of strategies and tips on how to build a purpose driven business that is authentic to you.

Sep 10, 2019

“The more you empower the people below you and allow them to be strong in the areas where you're weak, the less pressure you have.”

Nicole Easton (13:37-13:48)

Leadership is a cornerstone to success in network marketing. In order to be a great leader, you have to know how to create leaders within your team. It’s the one step that many network marketers overlook. But how can you be a good leader when you don’t have someone to look up to and follow as your own leader?

“It's hard to step up and be the leader that you know you can be when you don't have an example to follow.” - Brooke Elder (4:04-4:11)

Lack of confidence can get in the way of leadership building in network marketing. Many people stick to just one way of doing things, and they can be intimidated when others step up with the qualities that they lack. Letting go of control and allowing others to lead can keep you from achieving the growth that you need within your team. Being a leader requires you to step out of your comfort zone. When you learn to become the leader your team needs, everyone in your team can also step into their leadership roles. 

Finding People Who Fit Your Team and Vision

The leadership development process comes from finding the right people for your team. Trying to recruit every person who comes your way is the wrong way to build a successful network marketing team. Instead, you need to find the right people who resonate and fit with your business goals. That’s what helps you develop a sustainable team in which everyone can grow. 

Being selective about who joins your team is an essential part of leadership. You need to set the right expectations from the beginning while giving your team someone they can turn to for support and learning. Find a leader and mentor who you can turn to for guidance in building a successful network marketing business. Although most network marketers look to their companies to find leadership, it’s important to branch out and look beyond your company. There are plenty of amazing coaches and resources that can help you grow your network marketing team and develop the leadership you need to thrive. 

“Don’t think that everybody is a potential recruit, because they're not. You're not going to build a sustainable team that way. Find people that fit and resonate with what you're trying to do.” 

- Nicole Easton (10:48-11:00)

Develop a community around your business so that you can connect with like-minded people who are pursuing their goals while supporting each other along the way. Community is a powerful part of the business process, regardless of the companies that people are working for. As long as everyone is working towards finding their mission, building a community helps you leverage the strengths of others as you let others benefit from your own strengths.

Becoming a leader requires you to get the coaching you need while also developing other leaders in your team. The more you let go of wanting to control how your team operates and the more you allow them to step up and become leaders for others, the faster you can all grow together. 

How to get involved

  • If you are ready to stop living in scarcity and have the wealth you’ve always wanted, check out and get a free gift just for listening!
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