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Authentic Influencer Podcast

When it comes to building a business online, we are surrounded with the idea that the only way to be successful is to hustle our way to the top and bug everyone you know. I am on a mission to prove it doesn't have to be that way. Welcome to the Authentic Influencer Podcast where authenticity is king and profit is a side effect. My name is Brooke Elder. With over 10 years experience in direct sales and digital marketing, I've helped thousands of women learned that being an authentic influencer is the key to success. Join me each week as I bring you new ideas of strategies and tips on how to build a purpose driven business that is authentic to you.

Jun 11, 2019

“Most of the time, doing the things that seem to be the most difficult will be what propels our business forward the most.”

Brooke Elder (21:41 - 21:50)

Alice is a coach at Social Tenacity, and she is an expert at helping consultants create momentum in all aspects of their businesses.

Why you need momentum in your business.

Having momentum can help you push through obstacles both in life and in business. When you're on a roll, things seem to move along smoothly. Tasks get accomplished, new members join your team, existing members are happy and productive, and goals get accomplished.

In any business, it's natural that growth and excitement stalls a bit after the initial launch phase. It is during this period when momentum is especially critical. If you build a solid foundation and have the tools and techniques to manage time efficiently, you and your team will continue to flourish even if the company is in a plateau phase.

“To build team momentum, give them goals, a system of how to get there, and accountability. People tend to fall off when there is no accountability.” - Alice (14:51 - 15:08)

Building and sustaining momentum in all aspects of business.

Let’s take a look at how to build and sustain momentum in your personal routine, your company, and in your team.

Personal - Personal momentum is all about making the most of the time that you have available. To maximize your productivity, especially if you’re busy, try setting up rituals and creating a structure for your day. Set up your day in 30-minute blocks, and fill them up with tasks the night before. Schedule the most difficult tasks earlier in the day. Getting those out of the way will boost your confidence as you go through the rest of the day.

Also, having rituals like a morning routine can get you in the right mindset so that you can accomplish more. One of the best things you can do each morning is to meditate. Insight Timer is an app that can help you get started in your meditation practice.

Company - When your company launches, there is typically a lot of buzz. However, after a while, the excitement inevitably subdues, and growth seems to plateau. It is during this time that you need momentum to keep yourself motivated around your company. One of the best ways to remain enthusiastic is to explore the “why” behind what you’re trying to accomplish. Maybe you’re doing it to give your family a special trip, or it could be that you want to retire your husband. Whatever the reason might be, being clear about it will help you sustain momentum even if others in your company are stalling.

Team - It’s not just you, but also your team that needs momentum to get through the plateau phases. Build momentum by giving your team goals, instructions to accomplish those goals, and by having systems in place for accountability. If they have a feeling that they are working together with others towards the same mission, they’ll remain enthusiastic. A couple of tools to help them minimize time wasted on social media, and to increase productivity are RescueTime, and Toggl.

“There are no proven rituals that work for everyone. You have to find what works for you, and then do it consistently.” - Alice (5:21 - 5:29)

Momentum is a critical aspect of growing your business, especially when your company or organization hits a plateau. Listen to this week’s episode of the Authentic Influencer Podcast with coach Alice to learn more about how to build momentum in your personal routine, your company, and in your team.

How to get involved

  • If you are ready to stop living in scarcity and have the wealth you’ve always wanted, check out and get a free gift just for listening!
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE
  • To learn about the importance of tackling the most challenging tasks first, read Eat The Frog.
  • To find your why so that you can create and sustain momentum in your business, read Start With Why by Simon Sinek.

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