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Authentic Influencer Podcast

When it comes to building a business online, we are surrounded with the idea that the only way to be successful is to hustle our way to the top and bug everyone you know. I am on a mission to prove it doesn't have to be that way. Welcome to the Authentic Influencer Podcast where authenticity is king and profit is a side effect. My name is Brooke Elder. With over 10 years experience in direct sales and digital marketing, I've helped thousands of women learned that being an authentic influencer is the key to success. Join me each week as I bring you new ideas of strategies and tips on how to build a purpose driven business that is authentic to you.

Mar 5, 2019

Authentic Influencer Podcast // EP25 Show Notes

EP25: The Trend Is... But It’s Not Going To Last

“Don’t go chasing something ‘new’  just because somebody is presenting it in a new way” - Nicole (12:13 - 12:17)


Do you find yourself being swept up in the temptation to scrap your current business and try something new? Maybe your business has lost the “new” feeling and you question whether or not this business is the best vehicle to get you to your goals. Or, perhaps you’ve heard about the hottest new direct sales company and you are experiencing some serious FOMO. While there is no shortage of tempting new trends, they don’t always pay off, and it’s crucial to examine why you’re feeling the urge to switch before making a decision.


“There are going to be challenging times that will push you because, in order for you to reach your goals, you have to stretch.” - Brooke (4:42 - 4:56)

If your primary reason for wanting to switch is that you think a new business will be easier, your best bet might be to stick to what you’re currently working on. In any business, you’ll reach a point where you’ll have to push past your current limits to achieve further growth by focusing on what you are trying to accomplish, and by taking consistent action.


To be successful in any aspect of your business, you need to focus. A great way to bring your business in alignment with your goals is to create a dynamic mission statement. When you carefully examine why you want the things you want, you’ll discover what really drives you. Your mission statement will protect you from chasing “shiny” new opportunities, and help you make decisions that are aligned with your purpose.


Taking consistent action is the other key to pushing past your limits. In the beginning, you’ll have to do the same things over and over again, even though you might not see any results. This is when a lot of people quit. However, if you stick with it long enough, you’ll start having success, and the results will flow. Part of being consistent is showing up for your business consistently, and doing so enthusiastically even when it may not feel like you have many reasons to do so.


“Be consistent and show up as if one thousand people are going to be doing it with you, even if it ends up being only you.” - Brooke (10:27 - 10:37)


What is one aspect of your business that you can focus on improving for the next thirty days? Once you decide what it is, every decision you make during that period needs to be aligned with that goal. At the end of the month, you'll be amazed to see how much focus really helps, and how far you end up going.

Some Topics we talk about in this episode:


  • Introduction - 0:43
  • Shiny Objects Don't Always Pay Off - 2:40
  • Consistency is Key - 7:09
  • Why You Need a Mission Statement - 13:35
  • How to Balance Your Business and Family Life - 18:36
  • The 30-Day Challenge - 20:10
  • Wrap-up and Takeaways - 21:02


How to get involved

  • If you need some direction to help move your business forward, check out the 7-day trial of our comprehensive mini-course membership for just $1.00 at
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE


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