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Authentic Influencer Podcast

When it comes to building a business online, we are surrounded with the idea that the only way to be successful is to hustle our way to the top and bug everyone you know. I am on a mission to prove it doesn't have to be that way. Welcome to the Authentic Influencer Podcast where authenticity is king and profit is a side effect. My name is Brooke Elder. With over 10 years experience in direct sales and digital marketing, I've helped thousands of women learned that being an authentic influencer is the key to success. Join me each week as I bring you new ideas of strategies and tips on how to build a purpose driven business that is authentic to you.

Feb 19, 2019

“There is a need for belongingness. So many people who make it to a high level of entrepreneurship do so before they find a place of belonging.” - NiCole (6:15)

If you’ve ever taken a psychology class, you have probably had at least an overview of Maslow’s Hierarchy of Needs. The basis of this theory is that we are all on a journey towards the top of the pyramid, self-actualization. Each quadrant contains needs that must be met in order to move up in the pyramid.


Learning how to apply Maslow’s principles to your marketing strategies can help you reach your ideal avatar, and avoid spammy messaging.


“If you’re not safe and secure in yourself, there is no way you can make friends and build self-esteem. ” - Brooke (8:04)

Often in our messaging, we are aiming too low. The heart of your movement is probably focused around bringing life-changing solutions! However, individuals who are stuck in the lowest level often have a difficult time seeing the light at the end of the tunnel. They are stuck in the identity of their suffering, and it will be challenging and nearly impossible to find individuals ready, able, and willing to make the investment needed to bring change.


Also, when you target individuals on the bottom of the pyramid, everyone above that level will stop listening, your message won’t apply to them. If instead, you focus your messaging towards those at the upper levels of your aim, you’ll catch others who are still in the lower quadrants.


As you speak to the higher needs, you will challenge individuals in the lower quadrant to recognize the bigger goals and vision they have. They were made to be in the self-actualization quadrant, and you can help them get there. Help them identify their greater need, and they will rise to the occasion, meeting lower level quadrant needs as a byproduct.


“The brain is always looking for solutions for its need to survive or thrive.” - NiCole (11:58)


Your challenge this week is to take a look at Maslow’s Hierarchy of Needs and determine where your ideal client lies. What are their basic needs? Remember, it may be helpful to identify where they are, and then look at the next level up. Our goal is to help our customers and recruits move forward in growth and success.

Some Topics we talk about in this episode:


  • Introduction - 0:45
  • What is Maslow’s Hierarchy of Needs - 2:34
  • The Danger of Aiming too Low - 5:45
  • Helping People Move Up - 12:34
  • Wrap-up and Takeaways - 20:23

How to get involved

  • If you are ready to stop living in scarcity and have the wealth you’ve always wanted, check out and get a free gift just for listening!
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE


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