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Authentic Influencer Podcast

When it comes to building a business online, we are surrounded with the idea that the only way to be successful is to hustle our way to the top and bug everyone you know. I am on a mission to prove it doesn't have to be that way. Welcome to the Authentic Influencer Podcast where authenticity is king and profit is a side effect. My name is Brooke Elder. With over 10 years experience in direct sales and digital marketing, I've helped thousands of women learned that being an authentic influencer is the key to success. Join me each week as I bring you new ideas of strategies and tips on how to build a purpose driven business that is authentic to you.

May 26, 2020

Mindset Hacks With Deb Erickson


“If you know how to manage fear, it makes you fearless in the face of fear and when you are driven by your deep core passions, you really become unstoppable.”


Deb Erickson


Deb Erickson is a highly trained mindset expert and has dialed in how to help network marketers and leaders all over the world shift their mindset so it can serve them. Her knowledge and talents assist marketers by improving the way they think so they can help themselves and educate their downline.


Deb’s career started as a teacher and athletic coach. However, it didn’t take long for her to realize that while she loved teaching, it wasn’t going to pay the bills. 


After she decided to switch career paths, she became a trainer in the corporate America world. While she was making more money than teaching, her time was spread thin. Then, Deb discovered network marketing, and she became instantly hooked. In her very first company, she shot straight to the top within the first year and a half. 


However, shortly after, this company went under and opened her up to new opportunities and ideas. She discovered neuroscience and went back to school. Then, Deb decided it was time to go back to network marketing, but had a very different mindset than the first time. This second experience led her to realize teaching others about how to find success was her calling and passion. 

Deb started the ICAN Institute and now is a highly successful mindset coach influencing and teaching women everywhere. 


“You have to know what the driving force in your life is. You gotta know the why.”- Deb Erickson


Understanding your why can change throughout your life but remains the number one secret to maintaining the proper mindset. Knowing what your core passion is,  causes you to get up early and stay up late. It’s the drive that keeps you going when you’re tired, but you keep pushing through.


Mastering your fear is another way to shift your mindset.


When you can learn to silence fear with neuroscience tools, anxiety becomes more manageable. When you can identify and rank your fear, you are taking control of the fear, rather than letting it take control of you. It’s essential to master your mindset around the ability to deal with and manage fear.


When you have the neuro tools needed to make the change or shift, then you can retrain your brain and move from point a to point b. You can change anything as long as you’re willing to pay the switch price.


Neuro tools are all about using sensory rich modalities to create a shift. Some of these tools include nighttime tools that help shift your language platform or morning tools that help you set the tone for your day.


“When we creates a rhythm and a power. Nothing creates more confidence than knowing that whatever shows up you can handle.” - Deb Erickson


Neuro tools help you stop moving down the path that isn’t serving you. Instead, they allow a shift that moves you in the right direction. When you’re feeling fear, your brain interprets that feeling as a threat. 

The best way to break a fear cycle is to close your eyes, tilt your head, and take three deep breaths. This simple action tells your brain that you’re about ready to go to sleep. When your falling asleep, your mind doesn’t feel threatened.


The finger roll is another essential tool to help you throughout your day and involves touching your finger and thumb together. Next, you simply tell yourself, “I can.” This tells your mind that you will accomplish your goal and do whatever it takes. 


Second, you touch your next finger and say, “I will.” Meaning you can do what’s required. On the third finger, you repeat, “I am.” When you say this, you believe that you are enough and are in the right place at the right time. 


Using this neuro tool elevates confidence and energy to create a small shift in mindset. Adding a snap with your left hand helps you take action within three to five seconds. Then, once you’ve taken action, remind yourself of what you just accomplished.


To find out more about Deb and the ICAN Institute visit her website or check out this neuro tools link. You can even access and download her free business mindset neuro tool by clicking here.


How to get involved


  • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out!
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE


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