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Authentic Influencer Podcast

When it comes to building a business online, we are surrounded with the idea that the only way to be successful is to hustle our way to the top and bug everyone you know. I am on a mission to prove it doesn't have to be that way. Welcome to the Authentic Influencer Podcast where authenticity is king and profit is a side effect. My name is Brooke Elder. With over 10 years experience in direct sales and digital marketing, I've helped thousands of women learned that being an authentic influencer is the key to success. Join me each week as I bring you new ideas of strategies and tips on how to build a purpose driven business that is authentic to you.

Jul 13, 2021

Running your business as a business owner vs an MLM leader


“You have to run your network marketing business like a business if you want it to pay you like a business.”


Tara Truax



In today’s podcast Brooke has a lively discussion with Tara Truax, who like Brooke, is a firm believer that you need to have the mindset of building your network marketing business like a business owner and not an MLM leader.


Tara is a retired professional dancer. After the birth of her second child she started having the horrible feeling that the world was surrounding her and she couldn’t breathe. She found a friend who had a product that helped with that. And before she knew it, she had a really good product testimony and fell into this industry by accident. 


“I don't believe we can develop leaders, leaders develop themselves. Leaders will always find the tools they need.” - Tara Truax.


One of the important tools needed is to find ideal strategic business partners to work with. What we find in this industry, because as a low startup cost, we get a lot of people at these entry level positions who are not willing to lead themselves, who have employee mindset versus business owner/entrepreneur mindset. 


So our job basically is to go through those “resumes” and we present, we interview, we find those strategic business partners who then will develop themselves and also find those strategic business partners.


Tracking your business measurables, the actual things that bring in your business, is also a great tool. You should know what new products are coming out, the sales for that product, how that went, how many new employees, how many new partners are coming in that month and how many have whatever to get to whatever bonus. 


Tracking measureables, being smart with your taxes, being smart with your money, investing properly where you're investing back into both your team, into your business, into your family, into your future, all these will help your business grow. 


If you track those measureables, then you get out of the total emotional roller coaster of, “Oh gosh, I'm working so hard and I'm doing all these things and nothing's happening.” When you track your measureables, you get out of the emotion and you look at the facts and then those facts become wisdom.


“This business actually should bring you joy.” - Tara Truax. 


The past year has been very enlightening for a lot of people, we can see a shift from people being from desperation into inspiration. People are seeing this as an opportunity to be at home, to share with their families, to create the next level. If you would like to connect with Tara and find out the exciting things she has upcoming, you can find her on Facebook, Instagram and her website at




How to get involved

  • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out!
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE


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