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Authentic Influencer Podcast

When it comes to building a business online, we are surrounded with the idea that the only way to be successful is to hustle our way to the top and bug everyone you know. I am on a mission to prove it doesn't have to be that way. Welcome to the Authentic Influencer Podcast where authenticity is king and profit is a side effect. My name is Brooke Elder. With over 10 years experience in direct sales and digital marketing, I've helped thousands of women learned that being an authentic influencer is the key to success. Join me each week as I bring you new ideas of strategies and tips on how to build a purpose driven business that is authentic to you.

Jun 15, 2021

Actually Build Relationships on Messenger


“Don't be a spammy weirdo! Create real connections with people and your business is going to soar.”


Brooke Elder


Podcast 144 is another episode of the Spam Squad! Brooke reviews an actual message that she received on Facebook and talks about the do’s and don’ts when posting. She shows you a better way to post in Messenger to help build relationships and how to actually get sales.


Brooke discusses what it's like to be on the receiving side of a spammy message.  Messages like that instantly bring thoughts of,  “I do not want to have a conversation with you because all you're doing here is saying I have something awesome. It's on sale, buy it. And you're pushing it on me. I don't want it.”


“Spammy infomercial in my inbox? No thank you.” - Brooke Elder.


Brooke shares examples of how a consultant can create posts that are authentic, not pushy, not self-promoting and definitely not spammy!  Building a relationship through messaging is the key to success.


It’s important to remember that you are not selling your company, you are identifying a problem and offering a solution.


Brooke received a friend request on Facebook this week that was a great example of how to create a relationship using the arrows out strategy. 


His first post introduced himself by name and then recognized what Brooke’s company offered and asked how her journey has been. His post was all about her and what she was doing. That approach makes it easy for someone to want to respond back. The next few responses he asked open-ended questions, not yes or no ones. All of his questions were exactly related to Brooke and where she was at. 


Once the relationship was built he identified a problem that Brooke had then told her about his Facebook group that offered trainings and resources that could help her if she was interested. No pressure, no hype, simply offering help.  This is how you do marketing ladies. This is it. It's not sending those copy and paste messages. 


“Creating connections with people, is it a longer process? Yes. Are you going to build better relationships? Absolutely!” - Brooke Elder. 


Join Brooke every Friday in the Authentic Influencer Marketing Facebook Group for more episodes of the Spam Squad!


How to get involved

  • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out!
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE


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