Jan 26, 2021
Repurpose & Leverage Your Content To Save Hours Of Work Each Month
“The potential for what you want to do, what you want to create, is endless.”
In today’s podcast Brooke talks with Lyndsay Phillips, an amazing content strategist when it comes to social media. Lyndsay knows how to get people to really start paying attention to your personal brand and does it in a way that will save you time and hours!
Lyndsay ran an export business and got a taste of entrepreneurial-ism. As she had her kids she started getting into the VA world, being a Virtual Assistant, and loved it. There was so much to learn and it was always changing. She loved the creative aspect of content marketing and started her own business.
“The thing I love about network marketing is the company is just a tool in your toolbox and you can really show what your gifts and talents really are through it.” - Brooke Elder.
When you are in network marketing, there's obviously a big company behind you, which is an amazing support system, but do not be afraid to individualize it and make it your own and show your personality and do extra things.
One great tip is don't just show the products, but really ask questions, get people's opinions. People want to share what they think and how they feel and what they use and share pictures of what they're doing with it. So make it fun.
Lyndsay explains how to take content and repurpose it. Repurposing is taking one piece of content and stretching it out to come up with a bunch of other ways to let your audience know what you have to offer using your tips, tricks and all of the things you have to serve them. She shares how you can do this in a super easy way that will give you even more content and things to talk about that will save you time and take the pressure off of what to post on social media.
Videos are a great avenue for people to consume content. They connect with people much faster, they read your face, they see you. They build that trust, they see you as an expert. So naturally they’re going to you to find out what the best care is or what products are better or whatever.
In your video, you’ve probably asked questions or shared three amazing tips. You can take little pieces of content out of that video and they become individual social media posts on their own. So in one video you can pull at least six extra posts and scatter them on social media throughout the week..
“Don’t be afraid to share your own experiences and what goes on during your day.” - Lyndsay Phillips.
People want to hear what’s going on in your day or what goes on behind the scenes. They want to connect with you and know what’s going on in your life. They want to connect with people that are a real human, like them. If you would like to find out more of Lyndsay’s tips and tricks on repurposing content, follow her on facebook (https://www.facebook.com/lyndsayaphillips) or check out her website, www.smoothbusinessgrowth.com.
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