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Authentic Influencer Podcast

When it comes to building a business online, we are surrounded with the idea that the only way to be successful is to hustle our way to the top and bug everyone you know. I am on a mission to prove it doesn't have to be that way. Welcome to the Authentic Influencer Podcast where authenticity is king and profit is a side effect. My name is Brooke Elder. With over 10 years experience in direct sales and digital marketing, I've helped thousands of women learned that being an authentic influencer is the key to success. Join me each week as I bring you new ideas of strategies and tips on how to build a purpose driven business that is authentic to you.

Jan 19, 2021

Why you're really not succeeding in network marketing - hype


“If you want to build a real sustainable business, you’ve got to get skills, you have to get help, it’s not the hype.”


Brooke Elder


In Podcast Episode 123 Brooke delves into the reasons why you may not be succeeding in your network marketing business. The one thing that kills a business faster than anything else is hype. 


Companies want to build up this hype because when there’s hype, then people get excited. When they're excited, they push themselves out of their comfort zone. So of course, people know, companies know that if we can push people out of their comfort zone, it's going to be way easier for them to hit their goals and everything. And for them as a company to make more money, right? So that's why they build all the hype around everything. 


“It takes dedication, anything worth doing does, because if it didn’t, everyone would be doing it.” - Brooke Elder.


Network marketing is an amazing vehicle. It takes care of all your customer service, product development, all of the legal issues. It takes care of all the “hard.” Your job as a consultant is to learn and get skills to  know sales and marketing, because if you are just relying on hype, there is nothing really tangible behind it.


It’s all about the user experience that you are actually providing people, whether it be through your products or through your opportunity. You need to talk about things in a way that will set the expectations the right way or it’s not going to work because you build up the hype and people have the wrong expectations. 


When expectations are set the right way customers will stay customers and team members will stay on the team long- term. The industry average for a consultant to join a network marketing company is to stay  for three months, that’s it! The turnover is so high because most people join because of hype.


Why would anyone have a nine to five job if you could just sign up for a network marketing company and just sit back and make money. Posts that promise a work from home job that’s easy, just sign up and make money. That’s selling based on hype. Everyone knows that’s too good to be true.


Inside Social Tenacity’s Academy we teach how to recruit and build your business on a solid foundation with the tools and skills you need. You will learn how to talk to a recruit or potential customer and how to find out what their pain points are and the things they are struggling with and how to connect them back to what you are trying to sell them or with your opportunity. And we do it all in a way that is serving them, because Social Tenacity is all about service.


“We have a new financial partner that will approve everyone for financing.” - Brooke Elder. 


At Social Tenacity we have low monthly programs, year long programs and other tools that we offer to help your business grow authentically to build connections, all without hype. Our new financial software qualifies everyone.  If you’re interested in seeing what you qualify for go to and fill out your information. (checking to see what you are qualified for does not get reported on your credit score.) 


How to get involved

  • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out!
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE


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