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Authentic Influencer Podcast

When it comes to building a business online, we are surrounded with the idea that the only way to be successful is to hustle our way to the top and bug everyone you know. I am on a mission to prove it doesn't have to be that way. Welcome to the Authentic Influencer Podcast where authenticity is king and profit is a side effect. My name is Brooke Elder. With over 10 years experience in direct sales and digital marketing, I've helped thousands of women learned that being an authentic influencer is the key to success. Join me each week as I bring you new ideas of strategies and tips on how to build a purpose driven business that is authentic to you.

Nov 15, 2018

Though one of the upsides of being a network marketer is not having to invest in the expensive infrastructure of a business—customer support, inventory, marketing—the truth is, if you don’t own something, you’re not really a business owner. You’re a company representative, just like thousands of other representatives.

By building an email list, you can actually own a company asset! The email list is yours and yours alone. We’re not talking about the emails that your company sends out—we’re talking a list that YOU can use to build and foster a relationship with your clients.

Former network marketer Brooke Elder explains how she built an email list that she used to send out a personalized, monthly email. Her list was large enough that sending out a monthly email practically guaranteed she would hit her monthly sales goals.


Using an easy, old-school method – a drawing slip—Brooke was able to easily collect names and email addresses. Friends and strangers were almost always more than happy to give their name in exchange for a chance to win.


If you don’t have your own drawing slip, the episode includes a link to the exact drawing slip that Brooke used to grow her list to over a thousand.


It’s important, too, to make sure you’re not just using a regular email service (like Gmail, for example) to manage your email list. Brooke and NiCole suggest Mail Chimp or Active Campaign to provide the robust tools you’ll need.

Your AIM for this week:

  • Start building your email list! Use the give-away slip if you need one.
  • Checkout Mail Chimp or Active Campaign and decide which works best for you
  • Export your contacts from your company back office.