Oct 19, 2018
When it comes to building a business online, we are surrounded with the idea that the only way to be successful is to hustle our way to the top and bug everyone you know we are on a mission to prove it doesn't have to be that way.
Welcome to the Authentic Influencer Podcast where authenticity is king and prophet or a side effect. My name is Brooke elder and I'm Nicole Easton.
With over 20 years experience in direct sales and digital marketing, we've helped thousands of women learned that being an authentic influencer is the key to success.
Join us each week as we bring you new ideas of strategies and tips on how to build a purpose driven business that is authentic to you. Brooke Elder: Hey, welcome to the authentic influence podcast. Nicole Easton: Brooke, you're not excited to be here, are you?
Brooke Elder: Uhh maybe just a little. This is like, I am so excited. We have been waiting for this moment for so long. We have had so many different brainstorming ideas and great things and ideas that we want to bring to you and share with you to help you build your business.
This is really bad and like six months in the working.
Nicole Easton: Yeah, I'm. I'm just so excited to reach more people and just share this message that just brings so much hope and profit and just a new look on business.
Brooke Elder: Exactly. there are so many people out there that are telling you that you need to do this, you need to do that. You have to hustle, you have to work 24 slash seven, all of this to build a successful business and you actually really don't have to. Nicole Easton: Yeah, I know. I mean working hard does work, but you get to the end of it, like you've hit this huge goal and then you're like, how do I keep asking? How do I keep this up? Like how do I keep doing this and not lose my mind?
Brooke Elder:Yeah, exactly. Exactly. So we are here to help you with that. So no fear. We are here. Oh, that was a good one. Drug. You're on one today. I'm just excited. This is a great data recorded a podcast.
Nicole Easton: I'm so excited too, so I just can't wait to hear from our listeners and just see if they think we're as great as we think we are. Brooke Elder: First for you guys that are listening, we want to kind of introduce ourselves and let you know our background and where we come from and where really we're here to help you. So, Nicole, you want to start?
Nicole Easton: Sure. Um, my name is Nicole Easton. I am a recovering spammy Weirdo. Um, I joined a network marketing company after being at home as a stay at home mom for five years and leaving a job in automotive, digital marketing that I actually loved.
I created a position for myself and um, I was a kind of a big deal in this space. I took notice I was in print and um, I really had a lot of passion for systems and helping.
I love training salespeople and selling cars through the Internet and then how all the marketing side of it worked and it just, it really, it was a passion in me that I didn't know I had an, I kind of broke into it. I'm on my own and it was just really fun and I missed it a lot in motherhood. I've, I felt like I lost a lot of my purpose and just my identity because I thought that motherhood was going to be the end all be all and it turns out it's wonderful.
But, I was kind of squandering some of my gifts and talents along the way...
Brooke Elder: Well, and you're being a little modest. Tell him where you've been featured.
Nicole: Oh, okay. So, um, I had some really big campaigns and I worked a lot with Ebay and stuff...
I have been featured in Wall Street Journal and Forbes Dot Com and I'm just have been asked to share my input a lot about some digital marketing strategies that I implemented that were kind of cutting edge at the time.
Brooke Elder: So we're talking like circa 2011 here. Nicole Easton: Yeah. But the truth is, is that not much has changed and there's a whole segment of people that don't even adopt digital marketing. And it's interesting because as a network marketer, I worked my network marketing business for a year without even considering this piece.
It seems like network marketers are the ones that are like kind of in the dust on this, like everybody else's adapted digital marketing.
But somehow the network marketing industry just has a lot of catching up to do and I'm excited because we get to help them get there.
Brooke Elder: Exactly. Yup. Well, and that's really my passion. I. So I started in network marketing company, a business myself and same kind of stories, Nicole. I was a stay at home mom and I was going a little bit crazy. I remember saying to my friends like, how many times can you clean your house? Like I need to do something. And I'm sure that's why a lot of people join network marketing is because it's something that they can do that they feel like they have this community outside your kids.
I mean kids are awesome and wonderful and we love our children to death. But sometimes you need some adult interaction and network marketing is a great place to kind of get that.
So I started in network marketing and I couldn't go out and build the traditional way really, like facebook was just barely getting started and stuff, so social media wasn't really a big thing, but my upline and everyone was telling me to do parties, do furs on shows like get out there and one I was very, very, very introverted so that was hard for me to deal.
And two, I had two little kids at the time and my husband was working nights so I really didn't have, I didn't have much watch, my kids would, couldn't do the traditional ways, so that's when I looked into online marketing and how to market my business online and there really wasn't a lot. Like there's so much information now, but back then there wasn't. So I kind of blazed that trail of how do you market a network marketing business online?
And the only thing out there was this is how you market your business, like a traditional business. Right.
Those are the things that I learned throughout doing all that. I actually created my own company that was a web developing a digital marketing company and I ran marketing campaigns and stuff like that for other companies and businesses, like all kinds of businesses, not just network marketers but just brick and mortars and.
Nicole Easton: Exactly. Okay. Cool. Yeah, and help them build all of that up. And then, uh, about a year ago I sold that business and it's been awesome because I learned so much and I really saw a need for, like you were saying that network marketers, they, they have all of these great ideas and it seems that people are taking old school ways that used to work in the eighties and nineties and they're trying to apply that to their network marketing business now, but they're trying to apply it in an online world that it just, it makes you come off spammy. It like posting, there's like there's tons of different formulas, you know, like the three, three, three and all of that kind of stuff, you know. And those things are just ways that don't really work in. They're not authentic.
That's the biggest thing. I think you left a big part of your story out wreck and I'm your friend so I'm going to help you. You failed to mention that you had 10,000 consultants in a little superstar university that you created online.
Brooke Elder: Can you talk a little bit about that? I'm training my team. I'm all about systems and that's one thing that you don't really learn in network marketing because you're applying probably doesn't have that. Those systems. She's probably tied to her phone just as much as you are.
Nicole Easton: And so I'm all about systems and how can I create something that can do the job, but I can walk away and I created an online university for all of my new recruits that would sign up and it would walk them through how to build their business. And you know, I am not selfish. I'm not going to just keep it just to my team. So I opened it up to my entire company and within three months I had 10,000 consultants using my training center and using it for their teams and everything like that.
Brooke Elder: So you've always been an entrepreneur, but um, I, I feel like this was kind of that deciding moment that was like, am I going to do this for a few people that are in my world and then help all these other people or can I make it my full time job to do this part? Because that was the part you fell in love with. Right?
Nicole Easton: Exactly. Yeah, it was the trainings and the systems and showing people that there is a different way. And I loved, loved, loved doing it for my team, but I felt like I was playing on such a small scale when I could do something bigger and that's when I started social tenacity because I saw this need for more than just the consultants on my team and in my company. But network marketing as a whole needed what I had to offer and we see it with our clients all the time. They are craving this. And I'm so glad that you took the initiative and that you, you basically went on a little lemon, did something that nobody else was doing and just, you know, took a chance.
Brooke Elder: And I'm so grateful that you did that and I know that there are hundreds of women that are grateful for you for taking that step to do that. It's crazy to think just making one decision how much it can affect not just your life, but hundreds of other people's lives.
That's probably a reason why a lot of our listeners join network marketing companies because they loved the product and they saw the great things that either the opportunity or the product code that they caught the vision. Right? Nicole Easton: Exactly. Yeah. Yeah. Um, it's really neat, brook, because for me, like once I met you and even our clients, um, they catch the vision of bringing something to the marketplace and like having something to offer and doing something that is bigger and reaches more people and it's just really neat to see how a heart mission and just a passion can be monetized and how a network marketing company can, that model can come alongside that and support that.
So I'm excited to share that with our listeners. It's going to be great. Well, why don't you talk a little bit about like what our mission is with our podcast.
Brooke Elder: Yes. So we are so excited and we want you guys to share this with the people in your world and the community and on your team because we want to take what we're doing in our business. I'm in the, within the quote unquote four walls of our business virtually, um, and kind of create this, this new culture of network marketing where we can be real and supportive and talk about the hard stuff and kind of work through it and really put together a strategy that are going to overcome the things that are hard and like, you know, you're not supposed to talk about in your network marketing circles because they kind of like muddy the water, right?
Like you don't want to be the bad apple and I'm not talking about negativity. I'm talking about real struggle and like getting real about it because we do in private conversations with our sidelines and stuff like that.
Nicole Easton: But this is a safe place or we can talk about, it doesn't matter what company you're with. We can talk about the real real and figuring out how to, how to approach it in a different way because I think isn't what marketers we all have that kind of icky feeling inside of us and well, leadership and mindset tells us like, oh, just just, just push through it, just push through it. It really never leaves us and so I feel like that discontentedness and that kind of struggle that was in me is what forced me to look at doing it a different way and kind of going back to my roots and figuring that out and so I want to give people permission and a place that they feel safe outside of their company and their team.
Brooke Elder: Awesome. I love that. And the other thing that we're going to be doing is we're going to be teaching you different from what like be quote unquote gurus are teaching and there's a lot of them are teaching, like I said, those network marketing tactics that just don't work anymore and they're applied to this digital world.
That just. It just doesn't quite work. And so if any of you have ever tried some of those tactics and you're like, you know what, this just makes me feel like a spammy Weirdo, you know, and I, I do not want to be like that. We're going to teach you a different way. We're going to teach you different ways to take your digital marketing strategies and we're going to apply those into your network marketing business.
So things that work across the board, not just in network marketing, it doesn't matter what you're in, it doesn't matter what market you're in, things that are tried and true, that work and how you can apply those things into your business every single day.
Nicole Easton: I think that as network marketers, we totally struggled with the fact that is the market saturated, right? And, um, when we talk about saturation, um, the truth is, is that maybe it's not saturated in the particular company that you're in, but you're not just in competition with all the people that sell what you sell.
You're in competition with every network marketer. And we can take it. We can take it down to a granular level where were like, okay, you're in competition with every network marketer, but then maybe you're just in competition with the people in your niche like health and wellness, or maybe you're just in competition with nutritional companies, or maybe you're just in competition with your exact company, but this takes out the saturation factor. Brooke Elder: It literally removes it because you can figure out a way to market yourself and what you want to bring to the world and its own unique way. Will you eliminate competition and saturation is no longer an issue. And so I'm excited to help people see that.
Nicole Easton: Well, it feels like it's saturated because it Kinda is. There's a way to break through that and the way to do that is to become an authentic influencer and that's why we named the Pio podcasts, authentic influence or podcasts because we want you to take what is authentic to you and turn that into your business.
And an influencer is, it's different than what you think of an influencer.
Brooke Elder: Totally. We were talking about this earlier today. Um, when we think of influencer in this marketplace, we think of the girl on instagram that has like all the followers, the perfect photos like her hat is just like so, and they're all the filters perfect. And on point in every picture and SAS company approaches her and says, hey, you're influential like you have all these followers. Here's a product of mine. I want you to push it.
I'm gonna, I'm gonna kick you down some cash and I want you to, um, to promote this product.
But what we want to teach you guys to do is be an influencer where people follow you and take your advice and you are, you are sharing with them the opportunity to engage more with you and to get into your world and subscribe to what you're doing.
Not Get paid to subscribe to what someone else is doing. And that is the biggest difference in what we're teaching. We're not teaching you how to like, how to hustle and, you know, push somebody else's products. We're going to teach you how to push you own thing and without being pushy.
Nicole Easton: Actually, ironically, and we've been asked this question a lot, like sometimes when you join your network marketing company, there are people that join just because they're like, hey, I can make money of this.
Sure, let me do it, and that's totally fine. That's really fine, but most of the time they had this like ulterior motive of like I just want to help people.
Recruiting and selling is something that comes secondary. Like yes, that is something that will help, but really all I want to do is help people and it's when you have that heart centered business, network marketing especially what your upline's teaching you or your companies teaching you sometimes that isn't really.
They try to make it hard centered but it's really hard to make it personalized heart centered.
Brooke Elder: So that's what really an authentic influence or you're saying like when you are approaching someone and you're like, I really want to help them and you're like, okay, do you suffer with this, this and this and oh my gosh, I have the perfect solution and all of a sudden they feel like they've been bamboozled and like you, you wanted to get to know me and now you're just trying to capitalize on my. My misfortune is basically. And the thing that we want to teach is how to share something where it's beneficial in you're bringing value to people, even without them giving something back to you.
And unfortunately to meet our goals and network marketing, sometimes we have to like really push and we're going for that sale or we're looking for that recruit and we're going to talk about what it looks like if you are really striving not just to meet your goals but to fulfill the mission.
And so what is your mission and how do you find that? And once you find that, that's really where you can create a purpose driven business because it is your, your whole business is driven by your purpose.
Whatever your mission is, that's why you always hear so many people talk about like, find your wife, find your why. And I went to many conventions and that flipped they were telling us to do and I would write down what my why is my why. Like they say it needs to be deep. And I think finding your why is important, but really understanding like your life mission and what your mission is about. That is the thing that's going to drive you to build a purpose driven business.
Because when things get hard, because they will, when things don't work, because they're going to stop working. One thing that you tried two months ago may not work now. Like that's just how business is.
The world's evolving and that's just how life happens.
But if you have your mission and your purpose and what you're really about and what you're really trying to achieve and that's so ingrained in you, then you're going to come out triumphant every single time and it never feels like work.
Brooke Elder: Does it? Never. That's the beauty of it. Yeah. I'm so excited to show this things. We have so much to share. I just sitting here talking to you and recognizing like, I think we can do like 10 podcasts right now. No sweat. So much to talk about, right? So much to talk about.
So you all need to join us again for our next podcast because we are just really barely scratching the surface of everything that we are going to be talking to you about over the next few episodes.
Nicole Easton: Brooke, I am so excited for you to have an outlet to share your passion about personal development.
I feel like there's a lot of people out there that are sharing personal development and they're giving you all the warm and fuzzies, but you are the master of practical application.
And I think that people just by simply listening to this podcast, um, and maybe that's their only interaction with us, they are going to get loads and loads of value and they're going to leave, leave different because they listen to you talk and I'm so excited for you to share that with the world. Brooke Elder: Well, the thing is with personal development, like you said, most people are out there. They're going to make you feel really good and then they're going to people like, have you ever been to a convention?
Something like that. And you have this motivational speaker and you're like, that was so awesome. I feel so great. And they're like, well, what did you learn to like, I know, but they're like, okay, great. Well how are you going to feel awesome every single day I'm going to just gonna to listen to them because how do you recreate that hype? Right?
And it's because people are really good about creating the hype, but I'm all about, okay, let's create hype. Let's make you feel good personal development, all of that.
But let me show you how you can apply that into your life every single day. So every single day you're like, today is awesome. Nicole Easton: Oh my gosh, Brooke, I think you can truly inspire that and I cannot wait to see the reviews roll in about like, wow, I implemented one thing today and it made a huge difference.
So this is just the beginning of our journey and I just hope and pray that we will reach the people that are meant to hear this and that they will engage and they will let us know what they think and we really want to serve.
And so I think it's really important that the people that come in contact with his podcast, that they give us feedback and then they leave a review and that they just let us know like, this is what I want to hear about because we really want to serve the needs of those in our, in our influence, in our realm, and teach other people how to do the same thing. Because I think when we thought of this podcast, when we dreamed of it, it really was in response to what we feel like people need and what we've heard from our clients and from the people that we interact with in business, and so it's time to go.
Let's do this...
Brooke Elder: Yep, exactly. So if you enjoyed this intro podcast, make sure that you share, you leave us a review, and we also have something very special for you so you can go to social tenacity.com/gift http://socialtenacity.com/, and we have a free gift for you.
Awesome. I, I know that thing is full of value, so you guys run over there and get that and you'll be in the loop with everything going on over here at the Authentic Influencer Podcast.
All right, awesome. We'll see you guys later. Bye. This was an episode of authentic influencer podcast. Thanks for listening. Don't forget to subscribe so you don't miss an episode. And most of all share this with your team. We're on a mission to change many network marketers into authentic influence.