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Authentic Influencer Podcast

When it comes to building a business online, we are surrounded with the idea that the only way to be successful is to hustle our way to the top and bug everyone you know. I am on a mission to prove it doesn't have to be that way. Welcome to the Authentic Influencer Podcast where authenticity is king and profit is a side effect. My name is Brooke Elder. With over 10 years experience in direct sales and digital marketing, I've helped thousands of women learned that being an authentic influencer is the key to success. Join me each week as I bring you new ideas of strategies and tips on how to build a purpose driven business that is authentic to you.

Apr 20, 2021

TitleDitch the VIP Group and do this instead


“Facebook groups are like the hidden gem when it comes to building network marketing on social media. .”


Bec Sadek


In today’s podcast Brooke and Bec Sadek talk about Facebook groups and how to make them so it's not an infomercial, but how use them as a tool that can really help build your business. Bec grew up in New York City and knew nothing about network marketing. She was introduced to the network marketing world ten years ago.


She did really well the first couple of years just off of adrenaline and excitement. Then she just kind of hit a plateau that a lot of people in network marketing hit, where she ran out of people to talk to,  she’d hit up everybody she knew and didn't have enough people to talk to anymore. So she started doing Google searches, how to build your network marketing business online, how to use social media to build your network marketing business. 


“For years I had VIP groups and I would recreate them and try to figure out why aren't they working? ” - Bec Sadek.


Bec explains that VIP groups are an infomercial where you invite all of your family and friends and customers into this one same group. You're posting promos from your company, sales that are happening, announcing new customers that are coming in. And most of the time people don't really want to be there.


Bec uses Facebook groups in several different ways, but the main way she uses them for prospecting is for what she calls evaluation. When somebody becomes interested in what you're doing off of a post that you make, what we want to do is straight away is send them a link. Nine times out of 10, that doesn't really work and it's because that person usually needs more information to make a decision. So when somebody is interested, rather than just sending them your link, what if you were to say, I've got some really cool stories from other people that have used these products with great results. I'd love to share some of those with you. 


So rather than putting them in a group where they're just getting bombarded with sales posts, they're actually getting information about how this product can benefit them or how this opportunity will benefit them.


What that allows them to do is to sit inside of the group and evaluate, “Is this the right product for me? Is this the solution I've been looking for? Is this the right team for me? Is this the right company for me?” People can get a really good sense of your team culture inside of private groups too. So they can just sit there and evaluate.


It's all about helping them and serving them where they're at and what problems do they have? I have the solution, let me hand you that solution so you can see it and then it's your choice of what you're going to do with it. 


“People overwhelmingly say that they stay on Facebook because of groups that they love.” - Who Said It. 


Bec gives a few different examples of types of posts that she use inside of these prospecting groups and that she teaches people to use.  If you would like to learn more about Bec and her amazing tips on using Facebook successfully, you can find her at


How to get involved

  • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out!
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE


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