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Authentic Influencer Podcast

When it comes to building a business online, we are surrounded with the idea that the only way to be successful is to hustle our way to the top and bug everyone you know. I am on a mission to prove it doesn't have to be that way. Welcome to the Authentic Influencer Podcast where authenticity is king and profit is a side effect. My name is Brooke Elder. With over 10 years experience in direct sales and digital marketing, I've helped thousands of women learned that being an authentic influencer is the key to success. Join me each week as I bring you new ideas of strategies and tips on how to build a purpose driven business that is authentic to you.

Dec 22, 2020

Is your Leader REALLY Navigating you to the right destination?


“Most leaders in network marketing don’t have a clear path”


Brooke Elder


In episode 119 Brooke tells the story of two men who lead individual teams to be the first ones to reach the South Pole in 1911.  Both teams reached the South Pole, but one team was successful and the other had tragic results. 


The difference between the two groups was the leadership skills of their leaders. One leader had studied and done research on how to survive and navigate the harsh environment and conditions in the South Pole. He came up with a strategic plan and followed that plan without variations. The other leader thought he had everything planned and in place, but there were a lot of things that he missed and he was not prepared.


“We have to be the leaders in order to support our team and show them that we know the way.” - Brooke Elder.


Look at the kind of leaders that you have in your life. They say, ‘this is how I got to the top. Message friends you already have influenced.’’ But they already had a big network of people to talk to. When you have that big network of people to talk to it’s really, really easy to grow a network marketing business. On the other hand, you may not have that network built yet. So for your leader it is easy to say, look, just do what I do, but that’s not very strategic.


Most leaders in network marketing do not have a step-by-step plan. They think that it’s making lists of a hundred and reaching out to 20 people a day. You don’t have to be spammy in order to reach your goals!!!


You have to have a very set strategy, something that is researched, something that is tested, and apply that to your goal of success. That is what Social Tenacity provides.


Social Tenacity has so many different markets that they can test things in. So it doesn’t matter if you’re with jewelry or health or wellness or you’re with candles or in finance. It doesn’t matter. They take what works and put it into a very step-by-step strategic system to show you, this is what you can get as your outcome. That’s their whole goal, to look at the things that will help you in order to build your business.


At the beginning of 2020, before everything closed down, there was a big push for getting back to the basics - get back to face-to-face interaction. Then the world closed down and it was a huge pivot to go from face-to-face to how can we now do this online? This whole year, Social Tenacity is coming out with so many ways that you can take the things that they teach and you can help your team be successful.


“The way we do business, the way we do our network marketing company has changed forever.” - Brooke Elder. 


You have to be the leader that has the plan. Social Tenacity has launched the Academy. It’s a brand new step-by-step game plan that walks you through, do this, do this, do this and this is the outcome. It will teach you exactly the things that you need to do to be successful and how to lead your team strategically. If you are interested in finding out more about the Academy, go to

How to get involved

  • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out!
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE


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