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Authentic Influencer Podcast

When it comes to building a business online, we are surrounded with the idea that the only way to be successful is to hustle our way to the top and bug everyone you know. I am on a mission to prove it doesn't have to be that way. Welcome to the Authentic Influencer Podcast where authenticity is king and profit is a side effect. My name is Brooke Elder. With over 10 years experience in direct sales and digital marketing, I've helped thousands of women learned that being an authentic influencer is the key to success. Join me each week as I bring you new ideas of strategies and tips on how to build a purpose driven business that is authentic to you.

Aug 11, 2020

Why Duplication ALWAYS Brings Discouragement


“When you create a system that is replicateable, it’s a totally different ball game.”


Brooke Elder


Welcome to episode 100!! Can you believe that we have 100 episodes of phenomenal content? Today we are going to be talking about why duplication always leads to discouragement. Your upline may have said you need to create a duplicatable system. Well, you don’t, and here’s whey duplication always leads to discontent. You are trying to force people to become something they are not.


My experience with duplicatable systems was unsuccessful because it wasn’t unique to me. It didn’t play to my unique talents, gifts, and strengths. I became a minion to my upline rather than the independent boss I wanted to be. I remember crying as I drove to one of my first parties miserable and thinking I didn’t care if I retired my husband or not.


“You want to tap into your team’s unique gifts, talents, and strengths.”- Brooke Elder


Here is a framework that works in any business, but you tweak it to match you and your team. For example, when I use scripts and prompts, it's a disaster. Don't believe me, watch one of my first Youtube videos. However, when you have a system that is replicateable, it gives me the freedom to speak from the heart instead, and that's where I thrive. 

Play to your strengths. Yet, first, you need to figure out what those are so you can create a replicateable process that will produce success.


How do you find out what your strengths are? Take a test. I recommend Strength Finder 2.0. It's a book that you can purchase on Amazon. This will help you identify what you are innately good at. 


The book also describes each strength and helps you understand your special gifts and how to relate to your team. You can also have your team take the free High5 test. You can access that here.


“You will start seeing that you attract people with the same strengths.” - Brooke Elder


I saw this in my business. At Social Tenacity, we give our new clients the Strength Finder book and have them take the test. When I started this company, I was more introverted, and communication wasn’t one of my strengths. Yet, because I wanted to grow this weakness into a strength, I began attracting clients with strong communication skills. Then, there’s been many other times where I’ve been working on other attributes, and I attracted clients with the skills I wanted to increase.


Your strengths can change. If there’s something you think you lack or things you would like to have, work on them, and you can grow your weaknesses into powerful strengths. Learn about that quality. Look for ways you can include the strength into who you are. 


“When you start creating a replicateable are going to have more success.” - Brooke Elder

When I figured out what worked for me, that’s when I started seeing success. Fairs and shows were not only a waste of money and time for me but not as successful as I would have wanted. That’s when I discovered online marketing was my strength. I switched gears, and my business grew. 


When we allow people to play to their strengths, it makes your team stronger. When you play to your strengths, it automatically brings success, and both you and your team will love what you do. 


If you haven’t taken the test yet, click here. We’d love to hear how uncovering your strengths has helped your business grow. 


How to get involved

  • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out!
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

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