Jun 16, 2020
Grow Your Influence Through Podcasting
“Don’t be afraid of the sound of your own voice. That is what you sound like and what you’ve sounded like your whole life...everybody loves it, so it’s ok.”
Kelly Glover is an Australian native and has helped hundreds of entrepreneurs and business owners start or appear on guest podcasts for the last 13 years. Kelly began podcasting in 2007 and now has her own popular syndicated radio. Not only that, but Kelly also helps people use their personal brand and podcasts to grow and further their business.
So, why is getting on podcasts so important? Simply put, credibility. While there may be thousands of different podcasts out there, the podcasts unique to your business help build authority and reputation. If you want to live your influence, being involved with podcasts allows you to be an influencer and take action on the things that make you passionate.
“It’s a linear step, by step, process, that you absolutely can achieve.” - Kelly Glover
Pitching is a long-term strategy and is a lot of busywork, but the preparation beforehand is well worth it. Before you start pitching, you need to review your social media platforms, pinpoint your personal brand, and cement your messaging so you don’t confuse listeners.
It’s also essential to have a one-sheet finalized, headshots completed, and talking points documented. Every detail and up-work prep will make pitching a podcast that much easier.
When you pitch and get booked on podcasts, every step of the way opens the door in front of you and it’s essential that you get through that door.
There are two elements needed to organize a one-sheet to pitch potential podcasters. You will need an online press kit that includes all the online material readers can consume from home.
Second, you'll need a well-organized one-sheet. A one-sheet is a snapshot of your personal brand and what you do, all on one page. It should include who you are and what you talk about, as well as be easily consumable. Readers should know everything they need to know about you within 30 seconds, so make sure it's on point!
Headshots are a must, and your name should bold and easy to read. It’s also helpful to include five examples of questions and talking points you plan on using. This will allow the potential host to know what to expect. Keep your one-sheet inline with your brand and brand colors. It doesn’t need to be overly extravagant, but in a nice layout that suits you and your position.
“Practice in private before you go public” - Kelly Glover
Sometimes people get knee-deep into creating their podcast and then realize how much work it is and fail to follow through. Doing a pilot episode to yourself or a small audience will help you determine in starting a podcast is something that will work for you. Generally, podcasts are a weekly commitment; therefore, you are responsible for 52 episodes if you want to maintain listeners.
However, that isn't a requirement! You decide your frequency, especially if it takes up more time than you would like. Monthly or quarterly shows work well, too, just make sure you're consistent.
“[Starting or guest appearing on a podcast] Is a way to communicate your expertise, but amplify your message as well.”
Once you’ve been booked on a show, pre-promote it! Highlight a few seconds of the podcast with your audience to get them excited to tune in. Releasing behind the scene footage also helps build anticipation.
Later, when the show goes live, you can share it with your audience and followers, and they will know exactly what to expect. Keep in mind that it’s essential to be respectful of the host, and when they plan to release the content. Tag them and share their content along with yours, so you both benefit.
If you are going to invest in starting a podcast, find affordable tech. All you need is a microphone and headphones, and most of the time, you can purchase them for $100 or less.
How to get involved
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