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Authentic Influencer Podcast

When it comes to building a business online, we are surrounded with the idea that the only way to be successful is to hustle our way to the top and bug everyone you know. I am on a mission to prove it doesn't have to be that way. Welcome to the Authentic Influencer Podcast where authenticity is king and profit is a side effect. My name is Brooke Elder. With over 10 years experience in direct sales and digital marketing, I've helped thousands of women learned that being an authentic influencer is the key to success. Join me each week as I bring you new ideas of strategies and tips on how to build a purpose driven business that is authentic to you.

Oct 29, 2019

“The biggest factors in my success on Facebook have been authenticity, honesty, and engaging in a way that adds value.”

Joanne Webb (22:09 - 22:25)

Joanne Webb is an expert when it comes to leveraging the power of Facebook groups to grow your business. She’s used them to position herself as an expert in her niche and to promote her flight attendant coaching program and beauty products. She’s become an influencer within her market.

But things didn’t start out that way. Joanne had to figure out what works through trial and error. When she first started engaging with her audience in Facebook groups, she would often get banned. She thought she was doing something wrong and failing in her attempts to help others.

“Most of the traction I got on Facebook didn’t come from posting. It came from commenting on people’s posts. I was soon getting private messages from people looking for more advice.” - Joanne Webb (13:24 - 13:35)

But getting kicked out means you’re making an impact. You’re triggering insecurity in that group, which is causing you to get kicked out. How can that be a good thing? 

You now know that group doesn’t resonate with your messaging, and you can invest your time and effort elsewhere. You’ll never run out of Facebook groups. Like a game of Whack-a-Mole, they keep popping up everywhere.

The Secret to Joanne’s Facebook Success

After an inspiring coaching call we had together, Joanne knew what she had to do. She needed to be who she was and communicate that to her target audience. When commenting on someone’s post, Joanne let her opinions be known in a friendly way. She was an expert in her field, and she began to engage in a way that communicated that message. 

Whenever she had downtime between her shifts as a flight attendant, Joanne would share posts in Facebook groups where her target audience was hanging out. These were flight attendant interest groups, and she was promoting coaching related to becoming a flight attendant. She made sure she was adding value in her posts and helping the people she was interacting with.

Joanne started getting traction. People were reaching out to her privately and asking for advice. From there, it was just a matter of booking a consultation call to show them how she could help them reach their goal of becoming a flight attendant. 

She was getting a lot of referrals. There were so many inquiries, Joanne founded her own Facebook group, which she runs today. Her business has exploded, but she’s still in her group doing what she does best by adding value and being helpful in an authentic way.

“People in network marketing want to be influencers. The right way to become one is to engage with your audience in as many groups as possible.” - Brooke Elder (24:30 - 24:50)

Network marketers want to be seen as influencers. The way to do that is to interact in as many groups as possible. Who is in your target audience and what Facebook groups do they hang out in? What can you do to add value to them in a way that lets your expertise and personality shine through?

How to get involved

  • If you are ready to stop living in scarcity and have the wealth you’ve always wanted, check out and get a free gift just for listening!
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE
  • Check out Joanne’s Facebook group.
  • Connect with Joanne via email.

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