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Authentic Influencer Podcast


When it comes to building a business online, we are surrounded with the idea that the only way to be successful is to hustle our way to the top and bug everyone you know. I am on a mission to prove it doesn't have to be that way. Welcome to the Authentic Influencer Podcast where authenticity is king and profit is a side effect. My name is Brooke Elder. With over 10 years experience in direct sales and digital marketing, I've helped thousands of women learned that being an authentic influencer is the key to success. Join me each week as I bring you new ideas of strategies and tips on how to build a purpose driven business that is authentic to you.

Oct 22, 2019

“The secret is you don’t grow from success. You grow from your failures.”

Tricia Peterson (2:38 - 2:43)


How do you shift your mindset from perfection to progression? Are you so scared of failing that you refrain from trying? Too many of us allow fear to have free rein over our lives. We set goals, gain momentum, and then start to question whether this path will actually amount to anything or lead us into destruction. All of a sudden, the brakes are slammed on and the opportunity to reach success comes to a stop. 

“This is it,” you think. But it doesn’t have to be. Realizing the roles of failure will free you to take risks. 

“We interact with our businesses much differently when we treat failure as a progression instead of halting.” 

- Tricia Peterson (3:58 - 4:08)

Why are you giving up so soon? There’s nothing to be scared of. Failures are actually opportunities, blessings, and forerunners of success.

Opportunities. Society has trained us from an early age to look for the next big thing. But the journey is far more important than the final destination. Fall in love with the process, failures and all. Failure inspires determination and the creativity you need to succeed. 

Blessings. We know how tempting it is to wallow in self-pity when failure strikes. God in His abundant power and love will deliver you from even the lowest of lows. Open yourself to being blessed and receiving help from family and friends.

Forerunners. The best news? Success always comes after failure. All those painful experiences won’t be for nothing. If you so choose, the lessons you learn along the way will stretch and mold you into the person you were meant to be. 

“We have to go through different challenges to acquire the skills to be the person who makes $15,000 and $20,000 a month.” 

- Brooke Elder (18:26 - 18:42)

Yes, failure absolutely sucks. No, it shouldn’t stop you from chasing after your dreams. This week, take some time for self-reflection. Ask yourself what am I failing at in my life today? Write out your response and see what kind of action plan comes to mind. Pray for patience and seek to understand the greater purpose of failure in your life. Remember, it’s about progress, not perfection.

How to get involved

  • If you are ready to stop living in scarcity and have the wealth you’ve always wanted, check out www.socialtenacity.com/gift and get a free gift just for listening!
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

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