Oct 8, 2019
“Show people that your network marketing business is intertwined with your lifestyle.”
Brooke Jefferson (3:58 - 4:06)
Brooke Jefferson is an Instagram expert. She’s amazing at communicating with her audience on Instagram, and she’s perfected the craft when it comes to social media for network marketers. There’s plenty of training out there on how to grow your influence through Instagram. But a lot of those courses aren’t geared towards the unique needs of network marketers.
“I get more engagement when I post pictures of my family using the products or when I showed my audience how I used the product in my own life.” - Brooke Elder (9:10 - 9:18)
Network marketers are unique. They have to be business owners as well as social media influencers. That’s why you need to learn how to optimize your Instagram strategy so you create valuable connections with your audience, which helps you grow your business.
Top 3 Tips to Increase Audience Engagement on Instagram
Pick the right company - If you’re just getting started, pick a company that’s aligned with your lifestyle and who you are. Social media marketing works best when the products you promote are intertwined with your life. Your posts become more authentic and relatable to your audience. The most effective posts are lifestyle photos related to the products you’re promoting.
Show yourself - People want to join you on your journey. When you give them a glimpse into your life in a way that’s authentic, you create an emotional connection and draw your audience to become a part of your team. Share pictures of yourself (or your family) with the products you’re promoting instead of product images provided by your company.
Answer the FAQs - Give your audience tips and answers that help them move forward in their businesses. Post answers to common questions you get about you or your company. If you don’t have a large enough following, find an experienced person in your company and ask them what they get asked most frequently.
“When you show people what happens behind the scenes in your business, like you working from a coffee shop, they’re going to say - oh my gosh, I could do that!” - Brooke Jefferson (13:21 - 13:27)
If you have a Facebook group, ask your audience what their biggest struggles are. Look through the responses for content ideas you can post throughout the coming days and weeks. When you master the skill of giving people relevant and helpful content, you connect with people who are interested in joining your team or buying your products. You create a more visible that helps you build a thriving network marketing business.
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