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Authentic Influencer Podcast

When it comes to building a business online, we are surrounded with the idea that the only way to be successful is to hustle our way to the top and bug everyone you know. I am on a mission to prove it doesn't have to be that way. Welcome to the Authentic Influencer Podcast where authenticity is king and profit is a side effect. My name is Brooke Elder. With over 10 years experience in direct sales and digital marketing, I've helped thousands of women learned that being an authentic influencer is the key to success. Join me each week as I bring you new ideas of strategies and tips on how to build a purpose driven business that is authentic to you.

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  2. EP37: Your Opinion is None of My Business

EP37: Your Opinion is None of My Business

May 28, 2019

“As long as you are staying true to who you are, there are plenty of fish in the sea for you to help.”

Brooke Elder (21:53 - 22:00) Why you don’t have to worry about what others think as an Authentic Influencer.

 

The mission of Social Tenacity is to change the way network marketing is perceived. So you can imagine our fury when we stumbled upon a fellow network marketer’s (who shall remain

nameless) Facebook page. A post read, “The catch to network marketing is you must accept a temporary loss of social esteem from ignorant people.” Excuse us? That’s just plain rude! Also, entirely incorrect.

It’s actually not okay for you to be spammy, make your friends hate you, and assume everyone is dumb. It’s this kind of limiting mindset that got us podcasting in the first place. The career of a network marketer doesn’t have to be loathed or cringeworthy. It can actually be esteemed and enjoyable. When you become an Authentic Influencer you don’t have to worry about what others think. You can keep respect and gain success just by being YOU!

“You don’t need to lose the respect and esteem of others in order to have success. Will some people not get it? Yes. But if they don’t get it, it’s better if they don’t get it on account of you being you and not someone else!” - NiCole Easton (5:53 - 6:11)

True network marketing is about taking what you are awesome at and sharing it with the world in an authentic way through a product or opportunity.

Here are the ways to become an Authentic Influencer and stand firm in who you are.

  • Treat others as you would like to be treated. If you don’t like spammy weirdos, then don’t be one! Successful network marketing is built upon relationships. There should always be a two-way road of trust and respect. Work to keep it that way!

 

  • Recognize your offer isn’t for everyone. A handful of people will not resonate with what you’re selling. That’s okay! There’s plenty of other people who will! Try not to take this so personally. Acknowledge that the people who just don’t get it are not your people. Search for your true avatars to influence massive change.

 

  • Get over the shame in being an MLM. It’s most likely that any shame you currently feel as a network marketer is stemming from your embarrassment from what your upline is doing. Thankfully, you don’t have to be like them or follow their inauthentic methods to gain success. Accept that you are more than an MLM, find the method that feels authentic and let the magic happen!

 

  • Don’t pretend to be an outgoing person if you’re not. Ever heard of Russell Brunson? He is an introvert who became a widely successful online marketer and built a $360 million dollar software company. You don’t have to change who you are to be successful.

 

  • Step out of your comfort zone only to give your audience what they need. Again, you don’t have to force anything! Ask yourself if stepping out feels inauthentic or like personal growth? Recognize the massive difference between the two. Then do what feels right in order to bring value to your audience.

 

“It comes down to this. Are you going to own who you are, and what you want to do? Or are you going to apologize for it?” - NiCole Easton (10:23 - 10:31)

It’s easy to get sucked into the stigmatized attitude and belief of what a career as a network marketer entails - harassment, spamming, and brainwashing. While some people sadly participate in such methods (with an army of minions), it’s comforting to know there is a better, more authentic way. All you have to do is be yourself! No one can argue or take offense to that. Even if they do, when you decide that other people’s opinions and thoughts are not going to change who you authentically are, you stand in a place of abundance. You embrace who you are and set your sights on those who you can help while letting go of those you can’t. So go ahead and cast your line out! There are plenty of fish in the sea who want and need your help.

This week, test out this theory. Head to your social media page and tell your story. Ask whether anyone resonates and see who responds! Use that inspiration to push forward. Become an Authentic Influencer and own who you are to make your greatest impact!

How to get involved

  • If you are ready to stop living in scarcity and have the wealth you’ve always wanted, check out www.socialtenacity.com/gift and get a free gift just for listening!
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

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