Apr 9, 2019
“Effective marketing is about knowing what people need.”
-NiCole Easton (3:46 - 3:50)Brooke Elder & NiCole EastonAuthentic Influencer Podcast
Remove your blindfold in online marketing.
Marketing online can be rocky ground. One wrong remark misread as annoying or distasteful, has the potential to discredit your business and your name. But so many business owners continually “copy and paste” their pitches on social media. There is a much better way to gain attention and reach buyers authentically. Instead of getting caught in the trap of assumption, and running the risk of insulting your target market, start selling authentically.
Have you noticed the new trend of “before and after” or “buy one get one free” gimmicks that have been on the rise over the last couple of years? There’s a good chance you have posted at least one. It’s ok. But it’s time to stop it. We hate to break it to you, but there’s a reason that no one likes or comments on those posts. The fact is, no one cares. Those posts have no real influence or impact so ever, and there is little to no return on investment. They are buried in the Facebook graveyard along with all your hard efforts in pulling together the perfect material. Quit wasting your time by assuming who needs your product and start investing your energy researching who actually wants it.
“How do you talk about your product without being like everybody else? Make your offer interesting.” - Brooke Elder (8:50)
As a multi-level marketer, the object is to stand out from all the others who sell the same products. This is common sense but can feel so difficult at times. How do we do it? Think outside the box. Spice up your packaging with additional products and goodies. For example, if your product is a scented candle consider including a free car freshener in packaging. Or, if your product is a supplement, consider pairing with a free meal plan. Everyone likes a free add-on!
Another potential way to augment your product is to start taking advantage of PLR. Private Label Rights is one of the most overlooked options in online marketing. After purchasing rights, you gain access to a collection of incredible resources including Ebooks, graphics, and templates that relate to your product. PLR was created to help business owners like you save time and generate income quickly. While this has been such a valuable resource for some business owners, it is important to do adequate research to make sure it is a good fit before investing.
Market research is your new best friend.
Collect data through market research before actually posting, pitching or making any new big moves. Remember, you want to stop assuming and start attracting the right people for your product. Begin with a simple question on Facebook asking if there is any interest for your uniquely packaged product or idea. Be sure to ask specific open-ended questions and read feedback intentionally to gain information. Don’t use this as an opportunity to pounce on anyone! The sales will come. The focus of market research is to create a discussion for positive interaction. It may even be helpful to begin with the statement “I am doing market research.” Then, ask others to participate with the question “What is the hardest thing about…” segueing into whatever problem your product or business solves. The results will be insightful in recognizing potential buyers and assessing whether or not your original idea is workable.
“Do the research. Figure out what works… instead of putting ad spend behind your idea to ‘just see.’ ‘Just see’ marketing never works.” - Brooke Elder (19:42)
Large corporations like McDonald's take an idea, go to the drawing boards and spend millions of dollars investing in market research. They wait for positive results from the research before investing millions more into product development. While they pour exorbitant amounts of money into products that may not even work, we are teaching you how to do all these steps for free! Focus on one product or idea, and find out if it is desired by your target market. Then, you can be confident to move ahead with marketing, knowing you have taken the necessary steps to stand out from others in your field. While others will be selling the same product, and may have put in their own energy doing strong market research, they will be approaching from a different avenue. There is no need to panic. The beauty in online marketing is there is always a new angle.
This week in your business start small with some market research. Ask your audience if they would be interested in something you have to offer. Put a new spin on the product and package you sell. Remember, results require elbow grease and effort. Do the work to find who you can best serve to reach success.
How to get involved
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