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Authentic Influencer Podcast

When it comes to building a business online, we are surrounded with the idea that the only way to be successful is to hustle our way to the top and bug everyone you know. I am on a mission to prove it doesn't have to be that way. Welcome to the Authentic Influencer Podcast where authenticity is king and profit is a side effect. My name is Brooke Elder. With over 10 years experience in direct sales and digital marketing, I've helped thousands of women learned that being an authentic influencer is the key to success. Join me each week as I bring you new ideas of strategies and tips on how to build a purpose driven business that is authentic to you.

Feb 5, 2019

“You are not the hero of your story.” - Brooke (3:03)

In every great story, there is a hero who rises up to change the world with their unique set of superpowers. While the superhero takes the spotlight, behind the scenes you will almost always find a mentor or guide. The mentor is the one who helps shape the superhero, giving them sage wisdom and helping them find the tools necessary to save the day. Do you have someone in your life to help you get to the next level of your business? Many network marketers would name their upline as their mentor. However, your behavior directly affects their income, and there can be a tendency to offer a formulaic process that worked for the upline but may leave you exhausted and fighting burnout. Finding a mentor outside of your business is a crucial step in ensuring that you find business strategies that fit your unique set of gifts and skills.


“Finding a mentor is about more than getting to the top. It is about impacting, empowering, and changing the lives of the people who chose to be under your leadership.” - NiCole (22:48)


Ideally, a mentor will make a great deal of effort to invest into you as an individual and an entrepreneur. However, in the world of mentors, not every service is equal. It’s vital to vet the mentor and make sure that it will be a worthwhile investment.


There are a few markers to help you establish whether or not a mentor will be a valuable asset to your marketing journey.

  • It is important that your mentor is at least a few steps ahead of you. In order for them to be a guide, they need to have a good view of where you should be headed.
  • What results are they achieving with their other clients? While monetary results and other metrics are important, are they helping their mentees develop in a way that will give them long-lasting success apart from the mentor?
  • With recent technological developments, the business world has evolved rapidly. Thus, it is also important to make sure they have recently achieved results in the digital world.
  • Are they relatable? Is this individual someone you feel drawn to? A good fit will be an individual that you really want to follow.
  • Finally, are they promising massive results in a short amount of time? If so, there’s a good chance their marketing tactics are spammy, and a not a good long-term solution for sustainable growth and success.

“Inauthenticity is exhausting, no matter the task. When you are authentic, you unleash your superpowers to the world to bring value and help people. It’s not exhausting pouring into people and seeing their lives change. That’s what authentic influencers do.” - Brooke (21:17)


Your challenge for this week is to find the best mentor for the current stage of your business. Finding a mentor is an investment, we know. However, you aren’t the only one who will be impacted by this investment. Everyone you work with - upline, recruits, and customers - will reap the benefits. When you are able to find someone to support you in your authentic way of doing business, you will have the ability to release your superpowers to the world, bring value, and help people. When you act authentically, you will find yourself empowered and energized.

Our goal is not to get you to invest in Social Tenacity, but for you to tap into your superpowers and find the right guide to help you get there. However, if you are interested in seeing if Social Tenacity would be a good fit, book a free consultation call at


Some Topics we talk about in this episode:


  • Introduction - 0:43
  • The Importance of Hiring a Mentor - 3:12
  • Not All Mentors Are Created Equal - 12:07
  • How to Vet Your Mentor - 25:23
  • Challenge for This Week - 30:22
  • Wrap-up and Takeaways - 32:19


How to get involved

  • If you are ready to stop living in scarcity and have the wealth you’ve always wanted, check out and get a free gift just for listening!
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE


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