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Authentic Influencer Podcast

When it comes to building a business online, we are surrounded with the idea that the only way to be successful is to hustle our way to the top and bug everyone you know. I am on a mission to prove it doesn't have to be that way. Welcome to the Authentic Influencer Podcast where authenticity is king and profit is a side effect. My name is Brooke Elder. With over 10 years experience in direct sales and digital marketing, I've helped thousands of women learned that being an authentic influencer is the key to success. Join me each week as I bring you new ideas of strategies and tips on how to build a purpose driven business that is authentic to you.

Jan 29, 2019

“There is no great return on low-risk investments. If there isn’t risk involved, it’s not worth doing.” - NiCole

It’s time. It’s time to stop slipping into an employee mindset and playing it safe in your business. We have built up this idea in our minds that being successful means safety, leaning into dependability, and having trust in a “sure thing.” What if I told you that fulfillment and success wait on the other side of those scary leaps you need to make in your business? The trust you’re placing in your upline, in your network marketing company, in the product you sell, it could all come crashing down tomorrow. However, when you build security in yourself, instead of relying on the “safety” offered by others, there’s no need to fear any of that, because the world could topple, but you would stand tall.


“Leaders do not come from employee mindsets.” - Brooke


The first step towards fostering a sense of security in self is identifying whether you have an employee or entrepreneur mindset. Employees depend on others to guide the way to forward movement in their business. Entrepreneurs are consistently thinking about what they need to do to make their business successful. If you are constantly looking to your upline or your husband, or anyone else to tell you what to do next, you may be stuck in an employee mindset. If you want to become a leader in your industry, you have to stop relying on the check-lists other people are making for you.

Entrepreneurship is a risk, but it isn’t a gamble. The biggest accomplishments that yield the greatest results all come with the risk of failure. To avoid failure is to remain small and relatively ineffective. It can be scary to take the risks needed to build your business. However, when you begin to build security in yourself, the wheels could fall off of your business, but you’ll fail forward. Each failure becomes part of the foundation that will build your legacy as a leader.


This may seem counterintuitive but, to get out of an employee mindset, and build security in self, you may need someone to help. Find the dreamer in your life that will help you give shape to your goals. Dream about the future, and then reverse engineer the process. Entrepreneurs look towards the future and begin with the end in mind.

“You cannot expect to get very quick, sustainable results early on in your business. You’re going to build value and teach people what you’re about and build a brand, and that takes time.

Being an entrepreneur means you’re in it for the long haul. You’re okay with sacrificing instant results for long term success. It requires that you invest upfront.”


This week, take some time to reflect. Have you been operating from the mindset of an employee or an entrepreneur? Identify a small risk that you are willing to take. It may be scary, but this is the best way to begin to build confidence in yourself. Don’t hesitate. Take action quickly. And remember, you aren’t doing this alone. Join the Authentic Influencer group on Facebook, and surround yourself with a group of women who are growing security in self, and mustering the courage to take those risks. Find the “Episode in the Topic” section of the group and leave a comment sharing the risk you are taking to start moving from safety to security!


Some Topics we talk about in this episode:


  • Introduction - 0:53
  • The Difference Between an Employee and an Entrepreneur - 4:23
  • Finding Futuristic - 11:13
  • What is Required to Make the Shift? - 14:35
  • How to Shift Your Mindset - 22:14
  • Challenge for This Week - 24:34
  • Wrap-up and Takeaways - 27:03


How to get involved

  • If you are ready to stop living in scarcity and have the wealth you’ve always wanted, check out and get a free gift just for listening!
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE


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