Jun 2, 2020
Using Tik Tok and Facebook ads to Grow your Network Marketing Business
“The reason 99% of the people you are competing against (using ads) aren’t going to do anything, is because they are just scared or don’t know how or what to do...but the good news is, it’s really not that hard.”
Travis Chambers is a marketing professional who helps others, including network marketers, build their business using video ads for Facebook, TikTok, and other social media platforms.
In a crazy chain of events, both Travis and his wife ended up on Good Morning America for a video they filmed that went viral. From there, an ad agency in L.A. contacted him about getting their video licensed. He ended up interviewing for a job at this same agency and became their in-house viral guru.
Shortly after beginning his new position, Turkish Airlines contacted Travis for help with a video ad they wanted to go viral. That ad became the most shared ad of the decade via YouTube and Google, with 150 million views and over 2.5 million shares.
With his newfound success and media traction, Travis decided to start his own company, called Chamber Media. After six years, they've driven 350 million in sales and created nearly 1 billion views for various organizations. Not only that, but they’ve also tripled the revenue for five multi-million dollar companies all through video and ad buying.
To increase sales, network marketers can drive leads at a $4 or $5 per lead or $2 or $3 per lead. Then your video ad could go viral because it's going to rack up hundreds of thousands of views and potential shares. Even though it won't be organically viral, it will appear as if it were, which will create a lot of social proof, and many of the same mechanics viral videos include.
“TikTok is really one of the only places where you can get true, true virality very early out the gate...spend 30 hours on TikTok and you’ll get it.”- Travis Chambers
If you’re unfamiliar with TikTok as a network marketer, follow along as we discuss a few essential things to know as you build your online presence using this newer social media platform.
Right now, there are so many views easily given out using TikTok. Now is the time to jump on to the trending dance videos or tutorials to build your influence on this new social platform. TikTok is also a cool way to highlight your creativity and personality. Not only that, but there are also are many excellent video editing tools available within the app that allow you to create tons of video content.
TikTok also has trends, tutorials, and challenges that allow you to duet with other people. It’s as easy as scrolling through and looking for the things that meet your target audience.
To get followers, you don’t even need to incorporate your product every time. Maybe highlight it every three videos or so.
Using Facebook ads really isn’t that hard. The difficulty lies in consistency and sticking with it long enough for the ads to work. Using an email list is a great way to spread your advertising budget. When you upload the list to Facebook, they can create a look-a-like audience that will target thousands of people fitting your correct market.
If you don’t have a list, you can still maximize your efforts, but it may take longer. Facebook will need to learn your audience, which can take time. However, once you get the tracking pixel figured out and automate the chatbot to start closing people, then the sky is the limit to scaling your business.
“I really like it when an MLM company can de-MLM the company and make an e-commerce play. You can really start to scale in the MLM world with e-commerce paid media.” - Travis Chambers
While people may not care as much about a brand, they do care about the person behind the brand. Highlighting the person behind the product is one way to build followers or increase views. When you have confidence in front of the camera, it’s a powerful place to be because people will know you in a very compelling and engaging way. Although to be successful, it’s a matter of taking the proper steps and enduring the beginning awkwardness.
To learn more about Travis or to contact him via his public email, go to firstname.lastname@example.org, or look him up online by clicking here. Travis is also very active on LinkedIn. Check him out there to find out about what he’s up to or to learn some helpful tips.
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