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Authentic Influencer Podcast

When it comes to building a business online, we are surrounded with the idea that the only way to be successful is to hustle our way to the top and bug everyone you know. I am on a mission to prove it doesn't have to be that way. Welcome to the Authentic Influencer Podcast where authenticity is king and profit is a side effect. My name is Brooke Elder. With over 10 years experience in direct sales and digital marketing, I've helped thousands of women learned that being an authentic influencer is the key to success. Join me each week as I bring you new ideas of strategies and tips on how to build a purpose driven business that is authentic to you.

Nov 30, 2021

How to Cold Message People Properly


“Create real relationships rather than just copy and paste and spam people.


Brooke Elder



Today’s Podcast 168 brings another episode of The Spam Squad where Brooke takes spammy messages that other people have sent and breaks them down and talks about why they are spammy.


After she dissects the message Brooke shows a better way to send messages, because you don't need to be spammy to grow your business. Today she talks about how to cold message people.


“Cold reach-outs are still good, but you have to find something in common.” Brooke Elder


Having something in common is more than jus,  “Oh, I see you have a dog. I have a dog too. You want to buy my stuff?”  


You need to find people that have a problem that you have that solution for - your products, your opportunity. They also a problem. So you are only going to talk to people who have the problem that you solve.


When you market to everyone, you market to no one, remember that your company is not for everyone with skin or everyone with a nose or everyone that is breathing. That's not who it's for. It's for what problem do you solve that you can help people with that is who you market to. 


Once you understand that, then you can start looking for those people and you can start looking for them in other Facebook groups and add them as friends. 


Then when you start posting on your personal page about how someone had this problem and you help them solve it, and that's the nature of your posts, they're going to see that and reach out to you to solve their problem!


“The basics of arrows out marketing is looking at how you can serve people and how you can solve problems.” - Brooke Elder


Check out some of Brooke’s other Spam Squad episodes to learn more tips on how to not be Spammy when you are posting...and remember…. Spam belongs in the cupboard, not on Social Media!!!


How to get involved

  • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out!
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE


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