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Authentic Influencer Podcast

When it comes to building a business online, we are surrounded with the idea that the only way to be successful is to hustle our way to the top and bug everyone you know. I am on a mission to prove it doesn't have to be that way. Welcome to the Authentic Influencer Podcast where authenticity is king and profit is a side effect. My name is Brooke Elder. With over 10 years experience in direct sales and digital marketing, I've helped thousands of women learned that being an authentic influencer is the key to success. Join me each week as I bring you new ideas of strategies and tips on how to build a purpose driven business that is authentic to you.

Jun 29, 2021

You don't need to be spammy to reach out effectively


“The cool thing with network marketing is it's about people.”


Bethany Shipley


In today’s podcast Brooke chats with Bethany Shipley about her success in network marketing. She shares some of the tips that have helped her to be successful. 


Bethany was not excited about network marketing and had a person persistently inviting her for a year to come to her class, come to her business meeting, come to her girls night out. She finally just told her husband, “I don't know when she's going to get the point. I'm not interested,” but then something changed.


“You can't say the wrong thing to the right person when it's their time.” - Bethany Shipley.


Bethany saw her parents join another network marketing company and they had this energy about them that she hadn't seen in 20 years. Her dad was in this zone of, I can take control of my life and I can make things happen for myself that otherwise wouldn't happen. She remembers watching them have that transformation and  she wanted a piece of that, she wanted that energy.


She committed herself to her business six and a half years ago. She saw the amount of money that could be made and thought “I can do this, but I'm doing this literally with no sales experience, no skill, no idea, no social media presence. I'm 21 years old with no college degree!” She studied hard and went to Google and YouTube where she found a common denominator between everyone that was successful and that was they were actually doing things in a heart-centered way that's authentic to them.


She realized if she was going to be in the game and be a professional, she needed to start playing the game. She discovered that there was a FLOW to finding somebody to talk to you. 


F would be, find someone to talk to. L would be let them know what you’re doing. O would be offer your product. And then the W would be, “would it be okay if I sent you some information?” You're not just out there finding every single person that you know to talk to you. It's finding the right people that have the problem that you have the solution for it. And that's when you keep going. 


When Bethany trains her team, she talks about the difference between urgency and desperation. Desperation is like,  “I'm going for a rank and I need this and I need you to do that,” where urgency is more of “ You need this. I want to help you.”


“Every one of us has a unique way that we see the world.” - Bethany Shipley


When we have our mission, which is who we want to serve and how we want to serve them, our style of how we deliver that is going to be what lands for different people. If you want to know more about Bethany and learn more tips on how to be successful, you can follow herstories on Instagram at


How to get involved

  • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out!
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE


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