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Authentic Influencer Podcast

When it comes to building a business online, we are surrounded with the idea that the only way to be successful is to hustle our way to the top and bug everyone you know. I am on a mission to prove it doesn't have to be that way. Welcome to the Authentic Influencer Podcast where authenticity is king and profit is a side effect. My name is Brooke Elder. With over 10 years experience in direct sales and digital marketing, I've helped thousands of women learned that being an authentic influencer is the key to success. Join me each week as I bring you new ideas of strategies and tips on how to build a purpose driven business that is authentic to you.

Jun 1, 2021

Building your seven-figure brand using YouTube and Facebook


“When you love what you do, you never work a day in your life.”


Michelle Cunningham



In today’s podcast, Brooke has a discussion with Michelle Cunningham who is a  full-time network marketing coach who serves people all over the world and helps them enhance and build their business using video.


Michelle and her two brothers were raised by a single mom. She comes from very humble beginnings and so much of her early life defined who she was. She was super shy, introverted and never wanted to stand out. She paid her way through college and landed her dream job out of school as a pharmaceutical sales rep., but didn’t love it. When she was 23 she signed up with a network marketing company, but didn’t do much with it for six years.


“Anybody can be broken and stuck and get unstuck.” - Michelle Cunningham.


Michelle found a lady that lived in her town who sold for the same company and asked her if she could show her how to do the network marketing thing. She was not her upline, she was just a nice person who didn't get paid on Michelle’s success, but she mentored her. Six months later, she went from a team of just her and no customers to a team of 50.

That lady was her mentor and cheerleader and that changed so much for her. Sometimes you just need someone to show you what to do. 


Michelle was an introvert and was always so worried what people thought about her, but she now runs by the saying, “what other people think about me is none of my business.” She believes we should all think like that, but there are different levels of self-esteem that we have as we're moving up the ladder. What she uncovered is that You Tube is super safe because nobody knows you have a You Tube channel unless you tell them.


Another super cool thing about YouTube is you can create a video, sound really dominant and then edit out your dumb parts. You don’t have to have elaborate equipment to do a video, just use your laptop and add some music in the background.


Creating a You Tube channel is another tip for success. You may not know exactly what to do on your channel right away, but just get started. And then after six videos evaluate and be like, this is not my thing. If it’s not your thing, ust switch it up to what is.


“It doesn't have to be perfect. It's sometimes throwing spaghetti on a wall, just get it out there, see what happens.” - Michelle Cunningham 


Some people think that it needs to be perfect and everything needs to be polished before it puts out there because no one's going to take you seriously if it's not. That's really not the case because people  fall in love with your message and they're going to fall in love with you and they love the vulnerability. If you would like to know more about Michelle visit her website at and check out all of the free resources she has to offer!


How to get involved

  • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out!
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE


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