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Authentic Influencer Podcast

When it comes to building a business online, we are surrounded with the idea that the only way to be successful is to hustle our way to the top and bug everyone you know. I am on a mission to prove it doesn't have to be that way. Welcome to the Authentic Influencer Podcast where authenticity is king and profit is a side effect. My name is Brooke Elder. With over 10 years experience in direct sales and digital marketing, I've helped thousands of women learned that being an authentic influencer is the key to success. Join me each week as I bring you new ideas of strategies and tips on how to build a purpose driven business that is authentic to you.

May 25, 2021

How to be Successful in Network Marketing without Recruiting


“Don't get it backwards. Start your business off on the right foot.”


Brooke Elder


In episode 141 Brooke explores a topic that a lot of people have asked about but no one really is talking about and that is how do you build a network marketing business without recruiting.


So how can you be successful in network marketing?If you've ever asked yourself this, that is the conversation Brooke discusses today because that’s what she sees in network marketing. She says that we kind of have this backwards. We think as soon as you join in that first month, you need to start getting recruits, and what's the problem with that? It really creates the blind leading the blind, and that is never a good situation. 


“We are told a lie when we first join network marketing, that the only way to really, really make good money is if we have a team.” - Brooke Elder.


With most companies you make 25-30% commission off of your own sales, but on your team, you make about two to maybe seven percent at most. Do you make more money if you sell $10,000 yourself, or if you and your team sell $10,000. You definitely make more money percentage wise on your own sales versus your teams.


So why don't we focus on creating a client attraction system, a customer attraction system. That's going to bring all of the people to us that are going to buy from us and then stay with us. If you provide good customer service and have attention to detail, your customers will be loyal to you and your brand.


Network companies and your uplines want you to recruit, but that’s not what is the best for you. The best thing for you is go and sell so you can really start making money.  Never rely on your income based off of what someone else does, all of that should be your bonus. You  need to have control over your customers, how many people you're bringing in, how you're bringing them in and the retention of those customers. That is how you should structure your business.


The first question that most people ask is, “how do I start attracting the right kind of customers?” You want to make sure that you're getting customers that want to continue to buy from you,  narrow down to the one person that you can help. This is something that Brooke does inside the Academy. She helps you to hone in your unique gifts, talents, and strengths and shows you how to then apply that to how you can help and serve people.


The next question that Brooke gets is “how are you able to keep that retention of your customers?” Brooke is all about automation and that's exactly what she shows you inside the Academy.  It has software where you can go in and say, okay, this person just bought this and then it will send emails out to them. Now you're not spending two or three hours a day calling people and asking them, you're doing it all through email and text messages, and it's all automated. 


“This is a very outside the box way of looking at how to build your network marketing business.” - Brooke Elder. 


If you want to learn more about the Academy and everything that Brooke offers, you can go to Find the fastest way to increase your commission checks, so that way you can start living the lifestyle you want. Then you have something to actually talk about when you are recruiting. So don't get it backwards.


How to get involved

  • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out!
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE


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