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Authentic Influencer Podcast

When it comes to building a business online, we are surrounded with the idea that the only way to be successful is to hustle our way to the top and bug everyone you know. I am on a mission to prove it doesn't have to be that way. Welcome to the Authentic Influencer Podcast where authenticity is king and profit is a side effect. My name is Brooke Elder. With over 10 years experience in direct sales and digital marketing, I've helped thousands of women learned that being an authentic influencer is the key to success. Join me each week as I bring you new ideas of strategies and tips on how to build a purpose driven business that is authentic to you.

May 18, 2021

How to Increase Customer Retention


“It's not all about the sale. It's about the customer itself.”


Corie Diehl



In Podcast number 140 Brooke interviews Corie Diehl, a stay home mother of five who has a full-time network marketing business. Corie has been in the industry for  22 years and has been doing sales most of her adult life.


Corie says she is very fortunate to be able to have that opportunity to be the mom, but also to bring an income into her family. Direct sales is what fuels her fire every day to kind of get out there and meet new customers.


“It is super important to set yourself apart from the next consultant.” - Corie Diehl.


Looking at stats in the network marketing industry show that only 10% of customers are going to buy from the same consultant again. So Corie has a lot of  ideas and things that she teaches her team on how to increase that customer retention.


Some of the ideas that she shares is putting a sample in with the order or a thank you note expressing your appreciation for supporting a small business.  Filling orders quickly and painlessly is also important. It comes down to just trying to make sure that you are super helpful. 


Another point that Corie stresses is to be super positive and willing to do whatever it takes to make them happy.  That way when your customer goes to another party they will think of the ease of ordering with you and want to  spend their money with that stylist that does the extra mile for them.


Corie also sends out subscription boxes to her customers. She works on giving  little extra gifts. She is always doing fun games in the VIP group. Those things are really huge in her opinion in terms of the retention and keeping people there.


Another huge thing in terms of customer retention is having a VIP group that is not all about sales, it is more of like a group where customers  know where they  can go to look to be positive and get great ideas. 


“If you make the experience more personal,  friendly and welcoming, then they're going to go to you rather than somewhere else.” - Corie Diehl


If you want to know more about Corie or get into her community through her VIP group that she has created, the best place to find her is on Facebook  at or her group She also has a website


How to get involved

  • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out!
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE


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