May 11, 2021
Creating real, authentic content that flows naturally from your body
“Any human that just speaks from their own body, they get interaction, they get feedback, they get positive engagement.”
In today’s Podcast Brooke sits down with Heather Quisel, a business coach and strategist for entrepreneurs, business owners, leaders who use social media as their main marketing tool. She teaches organic and paid strategies and how to turn their profile into a magnet and to generate leads on autopilot.
Heather was a preschool teacher, but like a lot of moms, she had children and wanted more time at home and all the flexibility and direct sales was a great place to do that. She took courses, hired coaches and id all the things that you should do when you take business seriously. At some point she discovered that there was more for her in this world than direct sales. There was more she wanted to talk about, more she wanted to share, more she wanted to teach than just how to sell this package of products. She stumbled into the world of online marketing and click funnels and branding yourself.
“The thing with network marketing is it's a beautiful thing because it's a one size fits all.” - Heather Quisel.
Anybody from any background can take it and do what they want with it. But the downside of it is it's a one size fits all. And if you're not careful, you sound like everybody else and that's where it's like, “well, I've heard this before, .” This is basically what your audience is thinking of, “It's not for me. I've heard it before everybody sounds the same.” And in sales and marketing and business, if you're not standing out. Somebody can buy something from you, but they're not going to be committed to you.
One of the biggest pieces of real estate on Facebook, (and it's the most critical written message that we could possibly put on the interwebs) is the bio or about section. When you nail it, people stick around, when you don't nail it, that's where you run into trouble.
It comes down to who are you? What do you do? And what's in it for your customer. If someone is driving by, that's what they want to know, what can you do for them? While your profile is about you, it actually has nothing to do with you. It should have everything to do with how you help and serve your audience, but under the guise of you.
It is common when you start using social media you essentially make commercial after commercial. That works to an extent, but it’s not fun or long lasting. So how do you actually attract people to you? Heather suggests sharing a life experience or what you are learning or what you are good at.
Heather teaches her clients that what we should be doing is focusing on building the platform. The platform is a mix between the social space that you're on, like Facebook or Instagram. It's a mixture of that with your voice. And that is what you speak about. That is who you are. That's not your company, it's who you are.
“The best way to really build a following and a presence online is to share stuff from your own body. That one change can make all the difference.” - Heather Quisel
If you would like to connect with Heather, she is a Facebook girl and her personal profile is https://www.facebook.com/heatherquisel. You can also catch her on Heather quizzle.com as well. And if you are somebody who's wanting to understand how that five point optimization works with your profile, you can go to https://go.heatherquisel.com/smchallenge-info. She runs one of these each and every month to teach you the steps in that strategy.
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