Preview Mode Links will not work in preview mode

Authentic Influencer Podcast

When it comes to building a business online, we are surrounded with the idea that the only way to be successful is to hustle our way to the top and bug everyone you know. I am on a mission to prove it doesn't have to be that way. Welcome to the Authentic Influencer Podcast where authenticity is king and profit is a side effect. My name is Brooke Elder. With over 10 years experience in direct sales and digital marketing, I've helped thousands of women learned that being an authentic influencer is the key to success. Join me each week as I bring you new ideas of strategies and tips on how to build a purpose driven business that is authentic to you.

May 4, 2021

Don't Send another Copy and Paste Message


“You're doing people a disservice by messaging everybody.”


Brooke Elder


It’s another episode of Spam Squad in today’s Podcast 138! Brooke reviews an actual message that was sent to her, that someone's upline sent to them. She wanted to throw up when she read this one. 


This upline had told her entire downline to message everyone about a product. Then she added, “when I say message everyone, I mean, everyone, don't be afraid of one person getting more than one message from more than one person. Everyone loves to know that lots of friends are looking out for them and making sure that they know that they can get free products and earn a paycheck.”


“People do not love getting multiple spamming messages. ” - Brooke Elder.


Brooke goes on to explain that this is what is wrong in network marketing. Is it an awesome opportunity? Yes, it is an awesome opportunity. Does that mean that you message every single person that you know? Absolutely not. 


She goes on to relate an experience she had with a Volkswagen Passat when her husband owned his car dealership. It was so much fun to drive, she loved it and it was amazing. Did she go and message all of my friends and tell them, “Hey, I have this awesome Passat, so you totally should buy it!” No, that is spammy. That is not what we're supposed to do, because that is how you lose friends. 


To be successful in network marketing,  never chase people. It’s “this is what I have to offer. Here's the problem you have. Here's the solution. If you want it, I'm here.”


You need to identify the problem then you agitate a little bit about what it feels like, and then you give your solution, whatever that is. It could be a product. It could be your opportunity. It could be talking to you on the phone. It could be joining your Facebook group. It could be following you on Instagram. All of those things are solutions to a problem that people have. When you start talking about that and people are seeing that, that is when they're going to be like, Ooh, that's something that I really want. 


People just need to know if they have this problem, you have the solution, that's it. Then once they say, “Hey, I want that solution,” That's when you then can start talking to more about what the solution is and how it works for them and how it's going to make their life awesome. If you are out pushing people and being spammy, they are not going to want to even one,  have anything to do with you. You're going to burn bridges and  lose relationships. But two, you are also giving your company a bad name and a bad taste in people's mouth. 


“This is the problem in network marketing and as authentic influencers we are here to fix it.” - Brooke Elder. 


Join Brooke every Friday in the Authentic Influencer Marketing Facebook Group for more episodes of the Spam Squad!


How to get involved

  • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out!
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE


If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!