Apr 20, 2021
TitleDitch the VIP Group and do this instead
“Facebook groups are like the hidden gem when it comes to building network marketing on social media. .”
In today’s podcast Brooke and Bec Sadek talk about Facebook groups and how to make them so it's not an infomercial, but how use them as a tool that can really help build your business. Bec grew up in New York City and knew nothing about network marketing. She was introduced to the network marketing world ten years ago.
She did really well the first couple of years just off of adrenaline and excitement. Then she just kind of hit a plateau that a lot of people in network marketing hit, where she ran out of people to talk to, she’d hit up everybody she knew and didn't have enough people to talk to anymore. So she started doing Google searches, how to build your network marketing business online, how to use social media to build your network marketing business.
“For years I had VIP groups and I would recreate them and try to figure out why aren't they working? ” - Bec Sadek.
Bec explains that VIP groups are an infomercial where you invite all of your family and friends and customers into this one same group. You're posting promos from your company, sales that are happening, announcing new customers that are coming in. And most of the time people don't really want to be there.
Bec uses Facebook groups in several different ways, but the main way she uses them for prospecting is for what she calls evaluation. When somebody becomes interested in what you're doing off of a post that you make, what we want to do is straight away is send them a link. Nine times out of 10, that doesn't really work and it's because that person usually needs more information to make a decision. So when somebody is interested, rather than just sending them your link, what if you were to say, I've got some really cool stories from other people that have used these products with great results. I'd love to share some of those with you.
So rather than putting them in a group where they're just getting bombarded with sales posts, they're actually getting information about how this product can benefit them or how this opportunity will benefit them.
What that allows them to do is to sit inside of the group and evaluate, “Is this the right product for me? Is this the solution I've been looking for? Is this the right team for me? Is this the right company for me?” People can get a really good sense of your team culture inside of private groups too. So they can just sit there and evaluate.
It's all about helping them and serving them where they're at and what problems do they have? I have the solution, let me hand you that solution so you can see it and then it's your choice of what you're going to do with it.
“People overwhelmingly say that they stay on Facebook because of groups that they love.” - Who Said It.
Bec gives a few different examples of types of posts that she use inside of these prospecting groups and that she teaches people to use. If you would like to learn more about Bec and her amazing tips on using Facebook successfully, you can find her at https://www.facebook.com/groups/leadershiplabwithbec
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