Mar 2, 2021
3 reasons why no one is buying what you're selling
“You will never, ever, ever be successful marketing to the masses.”
In Podcast 129 Brooke talks about the three reasons why people aren't buying from you. In our network marketing businesses we are always trying to get customers, to get people to see our products and to just get our name out there.
The problem with all of that is you are marketing to the masses and you cannot market to the masses.
You will never, ever, ever be successful marketing to the masses. It's just not going to work. You don't have enough money. You don't have enough time. It's just not going to work. So why, what are the three reasons why people are not buying from you?
“You need to know who it is that you are marketing to.” - Brooke Elder
Who is your person? Who is your avatar, who is your target audience? Who is the person that you're really trying to help? That's the thing that you need to identify first.
When you're just leaving business cards in library books, or leaving your catalogs at doctor's offices, things like that, you're marketing to everyone. You're not marketing to your target audience. And you can't just say like, Oh, I'm marketing to moms, because that's 40% of the population, maybe you need to go more granular than that. You need to start thinking deeper and deeper. Who is that person really?
Another reason no one buys from you is no one knows who you are. This goes into why we need to quote unquote, get our name out there. But how do you get your name out there? You identify what is that one problem that you solve and that's the only thing that you ever talk about.
Once you have established your target market and what you have to offer to solve their problem, you need to focus on those people.
Having a website and a Facebook group that is very specific about the problem you solve is how you get your name out there. Everyone will know that that's what you are all about and you are going to be getting a ton of referrals. Then when you do post on social media you are going to be able to be seen as the expert in that one thing.
“When you come from a place of a servant heart you start showing people the value that you truly have.” - Brooke Elder.
The third reason why people are not buying from you is because you are not communicating your value. This is where you start thinking about how can the unique gifts, talents, and strengths that you have serve others and help others. . If you want more tips like this, make sure you join the Authentic Influencer Marketing Facebook group which shares a ton of trainings and different lives.
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