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Authentic Influencer Podcast

When it comes to building a business online, we are surrounded with the idea that the only way to be successful is to hustle our way to the top and bug everyone you know. I am on a mission to prove it doesn't have to be that way. Welcome to the Authentic Influencer Podcast where authenticity is king and profit is a side effect. My name is Brooke Elder. With over 10 years experience in direct sales and digital marketing, I've helped thousands of women learned that being an authentic influencer is the key to success. Join me each week as I bring you new ideas of strategies and tips on how to build a purpose driven business that is authentic to you.

Feb 23, 2021

Creating Your Own Offer to Scale


“This isn't about quick, get rich fast. It is about building a brand and building a brand takes time.”


Carrie Lupoli


In this podcast Brooke and Carrie Lupoli chat about how important it is to have your own offer when it comes to building your network marketing business. Carrie is a  health and nutrition coach and a former educator as well. She has a way of teaching health and nutrition that most people don't. 


She realized that she could be her in her brand and use the products to enhance what she was teaching. It was hard to figure out at first, but after really understanding who her audience was and who she was and what people kept asking her about, she knew how it all  fit in. 


“I think the really first big thing in branding is brand around a business name and concept and mission. .” - Carrie Lupoli.


When you start branding you need to think "who is it that I want to serve and who would be really great business builders?” That way they fit really well into your business because they already believed the things that you believed because they are your avatar. 


Building a strong team is important, but focus on not growing super, super wide and fast with anybody, but look at people that will really want to be a part of your  business and who will be passionate about it.


What people usually tend to do is they think, “well, I just need to keep giving more and more value.” And they give so much and then offer something for so little that it gets to a point where they get burned out and think that it isn't worth it anymore. And the people that you're actually offering a program to, or something like that, it gets really overwhelming to them because there's just so much. 


We always hear value, give value, give value so people can know, like and trust you. People interpret that as, “I have to keep coming up with new content. I have to keep in my group and in my emails just keep serving them.” In reality, it’s simplifying and less is more.


For example, have a theme for the month and then break it down each week. Repost all week long on that same topic so people are hearing it and seeing it in multiple ways. To truly understand something repetition is important. Repurposing is not the same as repeating.  


“Consistency over time builds trust.” - Carrie Lupoli. 


Those positive interactions that you have with people over time are essential. If you say, this is amazing, people wi;; end up wanting to buy it because you don’t it just because you want to make money, it’s because you truly want to share it. People will believe you because they truly know you’re going to show up for them and you’re going to talk to them, but it takes consistency over time. If you would like to connect with Carrie she has a free Facebook group that people can join, it's called Diet Disruptors.  You can also follow her on Instagram at Disruptive Nutrition.


How to get involved

  • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out!
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE


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