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Authentic Influencer Podcast

When it comes to building a business online, we are surrounded with the idea that the only way to be successful is to hustle our way to the top and bug everyone you know. I am on a mission to prove it doesn't have to be that way. Welcome to the Authentic Influencer Podcast where authenticity is king and profit is a side effect. My name is Brooke Elder. With over 10 years experience in direct sales and digital marketing, I've helped thousands of women learned that being an authentic influencer is the key to success. Join me each week as I bring you new ideas of strategies and tips on how to build a purpose driven business that is authentic to you.

Jan 12, 2021

The 3 C's of Making Money on Social Media


“Do not be antisocial on social media.”


Owen Hone


In today’s Podcast Brooke chats with Owen Hone about building an authentic business using social media. Owen is the Founder & Head Coach at Authentic Creation, Personal Trainer, and Nutrition Coach.


Owen is from Australia and growing up he was incredibly shy, anxious and insecure. He was always trying to be somebody different for somebody else. He didn’t know how to be himself, how to be authentic. As a late teen, he turned to alcohol and drugs which led him down a pretty dark path. After getting into a car accident his dad gave him a personal development book. He read hundreds of books and listened to thousands of YouTube videos and podcasts. He was hooked on knowing that there was something possible than just what he was experiencing.


“If you keep doing the same thing, you will get the same result.” - Owen Hone.


How many of you have listened to a podcast or YouTube video and said, “that’s the best thing ever, so amazing!!” Then you wake up the next day and do the same as the day before?  You need to transition from “I want to be successful” to “I have to be successful.”


By blocking everything else out and go all-in on your business, you’ll find a way. You’ll ask more questions, you’ll do more work, you’ll keep showing up, even when it seems impossible. If you prepare to be in for the long haul, you’ll succeed.


Owen simplifies what can be potentially complex so you can amplify your results, your income and your impact by sharing the three C’s.


The first C is Content.  What do you post? What do you share? What do you do? Owen shares the magnetic content matrix that is a very unique blend of different kinds of content that gets your audience to know, like and trust you, so they’re ready to buy from you.


The second C is Connections. Connections is where you are literally taking time to block time in your calendar to go and find your target audience. Every like is a lead, every comment is a chance to make a new connection.


The third is Conversations. Interview your audience, get to know them, take an interest in them.  Find out what their biggest problems are and present what you have to solve them.


“Success is structural, not personal.” - Owen Hone. 


If you want to learn more about the three C’s, check out Owen on Facebook ( or on Instagram ( 


How to get involved

  • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out!
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE


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