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Authentic Influencer Podcast

When it comes to building a business online, we are surrounded with the idea that the only way to be successful is to hustle our way to the top and bug everyone you know. I am on a mission to prove it doesn't have to be that way. Welcome to the Authentic Influencer Podcast where authenticity is king and profit is a side effect. My name is Brooke Elder. With over 10 years experience in direct sales and digital marketing, I've helped thousands of women learned that being an authentic influencer is the key to success. Join me each week as I bring you new ideas of strategies and tips on how to build a purpose driven business that is authentic to you.

Nov 3, 2020

Why People Don't Set Goals


“You just have to learn to love failure because when things don’t work out, it actually gives you data.”


Brooke Elder


Today’s episode is something that has never been done before. Social Tenacity has just launched a brand new community called the Academy. Today’s podcast will share one of the courses all about Goal Setting from inside the Academy.  


Most of the time people set their goals wrong.  They put limitations on themselves because they feel like they have to reach the goal right now. One of the lies or myths that is sold in the network marketing business is the idea that it is easy, if you just work hard enough you’ll be successful in three months. That’s not always true. When we set goals they need to be clear, written, and measurable.


“People don’t realize how important goals really are.” - Brooke Elder.


One of the reasons why people don’t set goals is because they think they aren’t important. If they weren’t raised in an environment where goals were discussed and emphasized, then it would be a little bit harder to set goals because they weren’t exposed to that process.


That is another reason why people don’t set goals,  they don’t know how to set them in the first place. Most people think they have goals, but in reality, it’s just a series of wishes or dreams. A goal is different than a wish, it’s clear, it’s written, it’s specific and it can be measured.


One of the biggest reasons people don’t set goals is the fear of failure. Our brains don’t want us to fail, so if we don’t set goals then we can’t fail. Many people make the mistake of unconsciously sabotaging themselves by not setting goals, that way they can’t fail. If we don’t ever set goals so we can’t fail, we’re always going to stay at a lower level, we are never going to become that best version of ourselves to see what we are really made of.


People don’t set goals because they have a fear of rejection. They are afraid that if they set a goal and they are not successful, people are going to criticize or ridicule them. 


When you set your goals it’s best not to tell the whole world, because there will be naysayers and haters that will make it harder for you to achieve them. It is important however to share your goals with the people who are very close to you so they can support and encourage you.


“Happiness requires goals.” - Brooke Elder. 


Happiness is the progressive realization of a worthy ideal or goal. When you are progressing and trying to achieve something, that’s when you will find true happiness. Goals give you a sense of meaning and purpose. If you would like to know more about or get help on goal setting, check out the Academy at


How to get involved

  • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out!
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