Preview Mode Links will not work in preview mode

Authentic Influencer Podcast

When it comes to building a business online, we are surrounded with the idea that the only way to be successful is to hustle our way to the top and bug everyone you know. I am on a mission to prove it doesn't have to be that way. Welcome to the Authentic Influencer Podcast where authenticity is king and profit is a side effect. My name is Brooke Elder. With over 10 years experience in direct sales and digital marketing, I've helped thousands of women learned that being an authentic influencer is the key to success. Join me each week as I bring you new ideas of strategies and tips on how to build a purpose driven business that is authentic to you.

Oct 6, 2020

Creating an Incredible Offer


“It's all about that human connection. ”


Deirdre Tshien


Deirdre Tshien is from Sydney, Australia, and started her career in the banking industry. After several years she realized that climbing the corporate ladder was not for her.


To be the kind of person that climbs the corporate ladder she would have had to buy into office politics and change her values. She just couldn’t do it, so she and her boyfriend, who is now her husband, decided to create and open a dessert bar that was a place where people wanted to go on dates and hang out with friends. 


“I think back to a time where I actually felt like a failure, which is a big lesson that I had to learn...the difference between having something fail versus actually feeling like a failure yourself.” - Deirdre Tshien


When you open the doors or you launch, you almost just expect this flood of people to like what you’ve done because you know how good it is. But that doesn’t happen. There are loans, wages, and suppliers to pay and it is really, really stressful. 


Regardless of whether you have a brick and mortar store, whether you have an online business, you need to have the right strategies to acquire and retain the customers that you are looking for.


Make the decision to invest in yourself to get coaches, mentors, and people who can help you know the market, get clients, and help make the right decisions around running the operations of your business.


With the COVID situation in the world today the evolution of the different digital platforms is the perfect storm right now for people and business owners to really maximize the opportunities that Facebook groups bring.


People want to hear and connect with stories. If you are going to build a tribe, be a leader, and ultimately get sales, then it’s about the stories that you want to be bringing to your audience.  It’s not only your stories, but encourage or enable your own customers to have their own stories because that’s what makes you and your product contagious.


“Having a contagious product offer connects them to everything, like connecting to them as a person, connecting to the products, connecting to each other.” - Deirdre Tshien. 


People will remember you because you’re the one who put value on connection, friendship, and finding their tribe and you can’t put a number on that!


If you would like to find out more about creating your own irresistibly contagious product offer, check out her Facebook group or attend her free five-day boot camp at


How to get involved

  • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out!
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE


If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!