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Authentic Influencer Podcast

When it comes to building a business online, we are surrounded with the idea that the only way to be successful is to hustle our way to the top and bug everyone you know. I am on a mission to prove it doesn't have to be that way. Welcome to the Authentic Influencer Podcast where authenticity is king and profit is a side effect. My name is Brooke Elder. With over 10 years experience in direct sales and digital marketing, I've helped thousands of women learned that being an authentic influencer is the key to success. Join me each week as I bring you new ideas of strategies and tips on how to build a purpose driven business that is authentic to you.

Sep 29, 2020

Arrows Out Marketing You are Here to Serve


“We are over “me-centered” marketing.”


Brooke Elder


Today is episode 107, and we’re talking about arrows out marketing. I’ve discussed this topic on many different platforms because it’s so important. The arrows out approach is one way authentic influencers can create an amazing, personal, profitable, heart-centered business. So, how do you really do that? Well, it all comes down to arrows out marketing. 


Network marketing hasn’t changed much over the last 50 years, and unfortunately, many companies are still using the same tactics, which are very authority-driven. The idea behind this marketing strategy includes building authority in your industry, so people come to you if they want your products or services. Yet, sadly, attraction marketing just isn’t working anymore.


“It’s horrible to jump on the tail end of a trend.” - Brooke Elder


Do you want to be stuck using old strategies that aren’t as effective? Or do you want to transition into a new way of marketing? Using attraction marketing will not get you the results you desire. In fact, this approach is kind of like finally adopting skinny jeans after high waisted jeans become the new popular trend. 


Marketing strategies today are switching from an authority driven scenario to a conversation and connection marketing approach. 


Network marketing is all about creating a connection.


So how do you create a connection? The answer is simple. Your marketing efforts should change to fit what other people need, and people crave social relationships and community. Creating a marketing connection is softer and less in your face than many conventional authority strategies. 


An arrows out approach to marketing means you want to make those unique connections with people. Alternatively, an arrows in approach directs people to you because everything is already about you. Sadly, an arrows in approach is very selfish and self-serving. 


To establish an arrows out marketing strategy, you want to serve and build connections by focusing your efforts outward. What can you do to help others? For example, instead of posting on Facebook stating you need $500 and could use some additional customers, consider how you can earn $500 by helping or serving someone else and providing a solution to their problem. That’s the service business, not the product business. 


“This may be mindblowing...but you are not in the product are in the service business. You are here to serve others.” - Brooke Elder


When you bring in the connection, it’s a whole new way of marketing, and it’s all service-based. People begin relating with you on a personal level, and your individual accolades don’t matter.


“The world is changing, and if we don’t change with it, we’ll be out like bell-bottom jeans.” - Brooke Elder


Instead of sitting down and creating a post that revolves around you and your needs, ask yourself the question mentioned above, ideas and thoughts will come to mind. Maybe you’ll remember a personal story to share or a random person to tag. 


When you approach your marketing efforts with a different mindset, imagine how different the world could be. When you start using your personal experiences to connect with others, you can help them through a similar experience. Remember, network marketing is changing and shifting. Arrows out marketing is all about how you can look to serve someone else.


Social Tenacity’s new program is all about turning from a me-focus to creating a connection with others and finding ways to serve them. To learn more about our fantastic new opportunity, go to We are so excited about this innovative chapter and want to help you impact your community using arrows out marketing. Until next time! 


How to get involved

  • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out!
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE


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