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Authentic Influencer Podcast


When it comes to building a business online, we are surrounded with the idea that the only way to be successful is to hustle our way to the top and bug everyone you know. I am on a mission to prove it doesn't have to be that way. Welcome to the Authentic Influencer Podcast where authenticity is king and profit is a side effect. My name is Brooke Elder. With over 10 years experience in direct sales and digital marketing, I've helped thousands of women learned that being an authentic influencer is the key to success. Join me each week as I bring you new ideas of strategies and tips on how to build a purpose driven business that is authentic to you.

Jan 15, 2019

“When you are aligned with what you’re meant to do, and you can utilize your uniqueness and share it with others, that’s when you become successful. When you’re doing something that isn’t aligned with your passion you burn out easy.” - Brooke

Let’s face it, network marketing is hard. Being an entrepreneur can be really hard. So, how do we know when we need to persevere and push through, or call it quits? Is it burnout, or are we trying to fit into a role that wasn’t meant to be ours? If you feel like the magic is gone, it may be time to start asking yourself the tough questions. Doing it now could save you from extreme burnout down the road. Learn how to align your business with your purpose, and be inspired to work, instead of dreading the next phone call or sales party.

 

“You have to love the result, and you have to love helping people with the problem that it solves.” - NiCole

 

When identifying whether you are facing the normal challenges of business, or something more substantial, it is important to identify whether or not the business you are part of aligns with your purpose and passion. It isn’t enough to love the product you are selling. It is important that selling the produce fulfills the purpose or need that defines your individual movement. For example, selling a product like Scentsy may seem trivial, on the surface it doesn’t seem like it would change someone’s life forever. However, if you find purpose and passion in cultivating families, selling a product that creates a more appealing home environment could give you that fulfillment.

One way to tell if you aren’t aligned with your business, is if it is difficult for you to create organic content that doesn’t feel “spammy.” If this feels impossible for you, if every post feels inauthentic then you are probably not aligned with the right company. Often, spammy posts happen because our only inspiration for copy comes from copying someone else. When you’re aligned with your purpose, content will come naturally. Do you feel resistance every time you post?

 

“Quitting because of resistance is different than knowing when to quit, and quitting when it’s the right time so you can make a switch to something that is in line with your purpose.” - NiCole

If you think that you might be in your business for the wrong reasons, take some time this week to ask yourself the hard questions. Is your motivation impact or income? Reach out to some trusted individuals who will give you an objective assessment.

 

Calling it quits doesn’t make you a quitter. Don’t waste another day aligning yourself with a company that doesn’t align with your purpose. Increase will follow your pursuit of impact.

Some Topics we talk about in this episode:

 

  • Introduction - 0:43
  • Importance of Purpose Driven Business - 2:12
  • Find the “Why” Outside of Yourself - 9:23
  • What Does it Take to Quit - 9:53
  • Don’t Be a Serial Network Marketing Entrepreneur - 14:07
  • How Do You Know if It’s a Disconnect Problem - 18:23
  • Wrap-up and Takeaways - 22:11

How to get involved

  • If you are ready to stop living in scarcity and have the wealth you’ve always wanted, check out www.socialtenacity.com/gift and get a free gift just for listening!
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

 

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