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Authentic Influencer Podcast

When it comes to building a business online, we are surrounded with the idea that the only way to be successful is to hustle our way to the top and bug everyone you know. I am on a mission to prove it doesn't have to be that way. Welcome to the Authentic Influencer Podcast where authenticity is king and profit is a side effect. My name is Brooke Elder. With over 10 years experience in direct sales and digital marketing, I've helped thousands of women learned that being an authentic influencer is the key to success. Join me each week as I bring you new ideas of strategies and tips on how to build a purpose driven business that is authentic to you.

Jan 8, 2019

“It’s hard to get diversity in your ideas when they’re all coming from you, all the time. Great things don’t happen in a vacuum.” -NiCole

What if we told you that market saturation is a myth? I know it may be hard to believe when it feels that every mompreneur you know is also involved in network marketing. The secret to successful networking doesn’t lie in the unique nature of your product, but in the innovative strategy of your marketing. This week on the Authentic Influencer Podcast, we’re talking about how to stand out, make a difference, and utilize ideas that surround you everyday to embrace your movement in a fresh way.


“When a company has a new strategy or training, it has to apply to 90% of the people, otherwise it won’t work. Even when they come up with something new, it’s going to be generic, and won’t apply to everyone.” - NiCole

The book Great By Choice written by Jim Collins discusses the strategies implemented by the founder of FedEx, Fred Smith. Smith studied the operating methods of military boot camps, and their centralized locations for training, and applied these principles to the delivery of packages. When applying effective concepts to an entirely different industry, the strategy became revolutionary! You have the power to do the same within your own business. To stand out in the market, begin to study practices of successful companies in tangential, or even completely different industries. This could be exactly what you need to stand out in a “saturated” market.


“No market is saturated. It only becomes saturated with the same people doing the same thing. ” - Brooke


Another great way to become more diverse in your business is to find the support of other entrepreneurs and network marketers. Join the Authentic Influencer Marketing Facebook group to surround yourself with other women who desire to present a unique business strategy in the midst of the growing sea of network marketers. Great products and long-term sustainable business models are developed within the context of community. Gaining feedback, and giving space to hone your idea and make adjustments, could give you the necessary edge for success.


If you are serious about growing your business, and promoting diversity in your movement, come to the Social Tenacity Workshop this January 22-24. This won’t be a space for hype, or just an event, but a valuable time for you to learn, and grow alongside other entrepreneurs.


Visit and enter coupon code AIP for a 20% discount on your ticket!

Some Topics we talk about in this episode:

  • Introduction - 0:44
  • The Minion Principle - 3:45
  • FedEx, Bootcamp, and Innovative Strategy - 7:56
  • Where to Meet the Creative Innovators - 13:12
  • Exclusive Info Regarding the Social Tenacity Workshop - 17:43
  • Wrap-up and Takeaways - 30:00

How to get involved

  • If you are ready to stop living in scarcity and have the wealth you’ve always wanted, check out and get a free gift just for listening!
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE


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