Nov 29, 2018
“When you try to market to everyone, you end up marketing to no one.”
This week on the Authentic Influencer Podcast, we’re talking about avatars. If you are struggling to attract the ideal demographic to your product or service, it’s possible that you aren’t quite sure yourself who that target audience is! Creating an avatar is the best way to narrow the focus of your marketing, and to help the right people find you.
“When a message is given to somebody that it doesn’t apply to, it falls on deaf ears, and worse, it’s annoying!”
It is crucial to be specific when creating your avatar. Identify the problems, pain points, hopes, and dreams of your ideal client. If you are struggling to think of who this person might be, a great place to start is yourself! Answer these questions for the “you” that existed 2-3 years ago. What is the one problem that you had, and how can you solve that problem with the product or services you offer now?
“Most great avatars are people that act, think, shop, behave, struggle with the same things. Usually, the people you are going to help are the people who are three or four steps behind you.”
Each week, we end the episode with a homework assignment to help you apply the concepts we discussed. This week we are challenging you to create your own avatar. Give them a name. How old are they? What are their pains and struggles? What does their day look like? Write it out. Find a picture. Every time you are doing your marketing, write to that one person and be ready to attract the ideal audience for your message.
Some Topics we talk about in this episode:
How to get involved
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