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Authentic Influencer Podcast

When it comes to building a business online, we are surrounded with the idea that the only way to be successful is to hustle our way to the top and bug everyone you know. I am on a mission to prove it doesn't have to be that way. Welcome to the Authentic Influencer Podcast where authenticity is king and profit is a side effect. My name is Brooke Elder. With over 10 years experience in direct sales and digital marketing, I've helped thousands of women learned that being an authentic influencer is the key to success. Join me each week as I bring you new ideas of strategies and tips on how to build a purpose driven business that is authentic to you.

Nov 27, 2018

“One of the biggest problems we have, and what leads to discouragement and burnout, is that when you’re leading, you’re not leading with realistic expectations.”

This week on the Authentic Influencer Podcast, we’re talking about intentional investments to yield greater results in your business. Most people think that after the initial investment, investing their time will equal complete financial security. This, however, is just not the case. The age-old adage, “You have to spend money to make money,” applies. Business is a numbers game, but too often we are focused on the wrong numbers, and find ourselves frustrated and struggling.


“We want our team to come together and become better because they are associated with us. Whether it’s a client or a colleague, we expect them to invest outside of their relationship with us. Either way, they have an investment outside of that commitment that is required. ”

There are a couple of key areas that are worth your investment. The first area is personal development. Find out how to use other businesses’ marketing strategies. It is possible to take what is working in another industry and apply it to your own.

Mentors and Business Coaches are worthwhile investments. Finding someone outside of your upline, who has a 30,000-foot view of the situation can make a big difference in your business. Tweaking one thing in your business can completely change its trajectory, and a coach can help you find that one thing.


“If you’re looking to build your business, if you’re looking to make money quickly, and if you’re looking to hone in your niche, the best way to do that is to find someone else who has already done that and to have them be your coach to help you get there.”

Each episode we give actionable intel, some homework for you to apply this week to begin finding greater success in your life and business. Your homework this week is to find a mentor or coach that is outside of your upline and reach out to them. You don’t have to hire them! Just reach out. Do a little bit of investigating. See what it might be like to have a coach to help you move forward in your business.

Some Topics we talk about in this episode:

  • Introduction - 0:40
  • Why Your Initial Investment in Your Business Can’t Be Your Only Investment - 4:10
  • How to Invest in Personal Growth - 11:36
  • Why a Business Coach is Your Best Investment - 15:02
  • Wrap-up and Takeaways - 29:20

How to get involved

  • If you are ready to stop living in scarcity and have the wealth you’ve always wanted, check out and get a free gift just for listening!
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE


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