Preview Mode Links will not work in preview mode

Authentic Influencer Podcast

When it comes to building a business online, we are surrounded with the idea that the only way to be successful is to hustle our way to the top and bug everyone you know. I am on a mission to prove it doesn't have to be that way. Welcome to the Authentic Influencer Podcast where authenticity is king and profit is a side effect. My name is Brooke Elder. With over 10 years experience in direct sales and digital marketing, I've helped thousands of women learned that being an authentic influencer is the key to success. Join me each week as I bring you new ideas of strategies and tips on how to build a purpose driven business that is authentic to you.

Apr 28, 2020

Creating a Brand to Grow Your Influence


It’s all about being authentic in whatever outlet you choose.  That’s part of your authenticity. Be where you want to be and focus on the outlets that speak to you.


- Laura Bull -



Laura Bull is an experienced marketer and published author who helps individuals and businesses define their brand. 


She started her career in the music business working for Sony for over ten years. She worked her way up the corporate latter until she became the head of marketing and artist development at RCA Records, where she helped brand different artists and their faces, as opposed to RCA as a recording company.


Laura worked with influencers before they were even called influencers and since has been on a crusade to redefine the term. According to Laura, an influencer is anybody who is selling themselves as the face of the product.


“An Influencer is only successful if they can influence their audience to their perceived notions of the world.” - Laura Bull


Only you can define what success means to you.


Laura uses a brand matrix in a Venn diagram that includes your product, image, and narrative. Where the three connect is where you’ll find your cohesive brand pillars. They need to work together to create a successful long-term brand. 

What’s the difference between marketing and branding? 


Marketing focuses on a short term campaign, while branding is what you want to say over the next 20 years. Whatever you’re selling today vs. what you want to say 20 years from now needs to be consistent. You need to be the same person and the same brand because you need to stand by who you really are the core of your business. 


Find a shared identity with your audience. 


What are the shared morals, values, or beliefs will others relate with? When you pinpoint that shared belief, you can begin to create a long-term brand.  You’re not going to please everybody, so it’s essential to focus on the people you do have a shared identity with, and from there, you can build a bigger audience.


When you figure out what your brand is, then it opens up an infinite amount of marketing possibilities.


Focus on the authenticity of what you’re trying to say. 


The really successful people in life adopt what Laura calls the Five P’s. These include Power, Positivity, Passion, Purpose, and Perseverance.


Passion and perseverance work together to create grit or the ability to endure hardship in order to be successful.


“You have to look within yourself before you look outward.”

 - Laura Bull


If you look inward, you are already unique. So it’s imperative to identify your personality traits, strengths, and skills that define your purpose. Separate your passion from your purpose. For example, someone may not always invest in a passion, but they will invest in a purpose. 


You can find Laura’s book, From Individual to Empire: A Guide to Building an Authentic and Powerful Brand, on Amazon by clicking here or look for her on Facebook or Instagram


Autographed copies of her book are available at


How to get involved

  • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out!
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE


If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!