Jul 6, 2021
Build a Solid Foundation to grow your Network Marketing Business
“When you are marketing to everyone, you are marketing to no one, you have no foundation.”
Brooke Elder
In podcast 147 Brooke dives into the topic of how do you build a business that has that solid foundation. Most people in network marketing build their foundation by thinking that their products are for everyone. When you market to everyone you have no way of really differentiating yourself from other people.
Usually on average, the results are for every hundred people you talk to, two will say yes. Those are horrible odds! When you do this, you start to feel burned out and you start to feel like you're not good enough and you start to feel like everyone else out there can do it but me. So you end up quitting because you don't understand the foundational piece.
“If you didn't know this, the industry is changing.” - Brooke Elder
From October to December of 2020, the network marketing industry saw a
21% increase in people joining. That hasn’t happened since 1982. There was a pivot in the industry. They changed all the strategies to hotel meetings and to having the three-way calls, like all the things that your upline is probably using now.
We're about to experience that again. And we're experiencing the pivot of how to build your business authentically in the net, the digital space. If you don't pivot with the industry, you're going to be left behind and your business is going to suffer.
Brooke talks about what this pivot looks like, especially when it comes to foundation. It's thinking through the, what experiences do you have to set yours yourself apart? You have to have a personal brand in this new age of network marketing. If you don't have a personal brand and you're relying on your company's name, it's not going to work. You have to stand out.
You've got to know who you serve. You need to have a mission. You need to have a personal brand. If you don't have those, you will be left behind. It may take a year. It may take two, three years, but five years from now you will not have a business. So what can you start doing right now in order to figure this out? How can you build this really solid foundation? Social Tenacity can help. Social Tenacity is different from a lot of the other people out there, from your uplines, from other people that are telling you, this is how you should do network marketing.
We want you to position yourself as a real business owner and that you have this personal brand, you have this way of how you want to help people as well as coming from that servant leader. Inside the academy we show you how to identify who your person is and understand the things that are unique about you and how you can marry that with the problem that your company solves or your product solves. This is really the new way of building that foundation of your business.
“It's all about having that personal brand and having people reach out to you for help.” - Brooke Elder.
If you're interested in learning more about the proven system that we teach inside the academy at www.authenticinfluenceracademy.com.
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