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Authentic Influencer Podcast

When it comes to building a business online, we are surrounded with the idea that the only way to be successful is to hustle our way to the top and bug everyone you know. I am on a mission to prove it doesn't have to be that way. Welcome to the Authentic Influencer Podcast where authenticity is king and profit is a side effect. My name is Brooke Elder. With over 10 years experience in direct sales and digital marketing, I've helped thousands of women learned that being an authentic influencer is the key to success. Join me each week as I bring you new ideas of strategies and tips on how to build a purpose driven business that is authentic to you.

Apr 27, 2021

Have a Freedom Lifestyle through a personal brand


“When you build a brand, it doesn't matter what you're selling, it's you that people want to follow. ”


Julie Burke


In Podcast 137 Brooke has a conversation with Julie Burke, a successful entrepreneur who understands that we as women want to build successful businesses. We want to be successful. We obviously want to generate more income, but it's about working less, profiting more and making an impact. 


Julie’s story began in 2012 when she stepped into the lovely world of network marketing as a franchise owner of a sandwich shop. She started this adventure thinking “I’m going to be my own boss,” and quickly learned that sixteen hour days did not make her the boss, it made me a slave to her business. After ten years she wanted to be home with her family, so she sold her franchises and entered into the world of network marketing.


“There is power in surrounding  yourself with good people that help to remind you of your vision and your dream.” - Julie Burke.


Julie’s vision was to be home with her child, raise him and just be able to have her own income coming into the house.  She jumped into a network marketing company with both feet because she loved the product and she  had that entrepreneurial spirit.


2016 is when she decided to really go online with network marketing. Back then it was home parties, events and three-way calls. That's how she built her business, hiding in the closet, doing three-way calls after three-way calls. Facebook was a different playing field back then.


She was seeing a lot of the spamming and cold messaging, so she started teaching branding and attraction marketing.  When you are creating you own brand one of the things is really just showing up and being unique. 


Storytelling is very engaging for people. Rather than just saying, “ here's my product, buy my product,” share your story on the product or other people's stories on the product or about the business and share testimonials. It’s just really showcasing results and being unique and making sure that you're in your own voice. 


So many network marketing companies go under and when that happens and you're left with nothing, especially if you have put all your heart and soul into building that business. We cannot control what these companies decide. If they want to change our commission structure, they're going to change our commission structure. If they want to take away products, they're going to take away products and they could be our favorite product, right. That we have zero control. We only have control over ourselves, our decisions and the choices that we made.  That’s why building your brand is so important.


“In network marketing you want to start building a brand and branch out. It is the stepping stone into becoming more of an entrepreneur.” - Julie Burke. 


Julie wants to help people be smart,  to help them build smart businesses and smart friends. If you would like to hear more from Julie you can always find her on Facebook, She has a group  called Freedom Business Academy, and her website is


How to get involved

  • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out!
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE


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