Apr 6, 2021
How to make real connections through LinkedIn
“Humans naturally don't want to be sold to, but they do want to buy.”
Anne Stefanyk
In today’s Podcast 134, Brooke has a conversation with Anne Stefanyk, CEO/Founder of Kanopi Studios, a company that specifically helps clients that want to make an impact on the web. She finds that a big part of scaling and growing a business is leveraging LinkedIn to make connections.
Back in the day when we were able to go to conventions in person, we would make connections with people in the lunch line, by sitting next to them, or you would simply meet the people around you and be able to converse. Now with COVID we have to find creative and authentic ways to connect with people.
“It's so important to first build that connection, then build that conversation and then when it's appropriate, then ask for the convert.” - Anne Stefanyk.
LinkedIn is such a good place because so many of us have been spammed on LinkedIn, so we know what not to do. Anne goes on to explain how to dig into the different elements of how to connect appropriately, how to converse appropriately and then how to leverage LinkedIn to actually convert.
So first off, with all businesses, you probably have a target persona. Somebody that you're most likely to sell to somebody who will buy what you're trying to sell. There's this element of “you don't want to spray and pray.” You really want to focus on who your target persona is, who is the buyer, and then look and use LinkedIn searches and filters to be able to find those folks.
Once they've connected, then you have room to create a bit of a dialogue. And this is again, before you even start talking about your product, you're just kind of talking about common pain points. That'll eventually lead you to talking about the product.
Sometimes some of these seeds that you plant in social media don't come to fruition right away, but with a lot of love and tenderness and consistency, then you'd be surprised of what pops up. It just requires a bit of like time-blocking and your calendar to make sure you get this type of intentional work done.
Another way you can leverage LinkedIn that is really authentic is to kind of piggyback on our friends. Once you start gaining LinkedIn connections you can see all their friends and then you can connect based on that and kind of leverage that social network. More often people are likely to connect with a cold LinkedIn request if you connect it to another human in their network.
“We can actually reach a larger group of people in a larger area through online networking . but authenticity is the key.” - Anne Stefanyk
If you would like to connect with Anne and get more ideas on how to use LinkedIn to build your business you can find her on LinkedIn at or on her company’s website. Just let her know that you heard her on this podcast because that's again an authentic connection. https://www.linkedin.com/in/annestefanyk/
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