Aug 18, 2020
Authenticity is Key
to
Network Marketing Success
“There are people looking for solutions, and you can show them [solutions] in the right way by leading with your heart and adding value first.”
Sarah Cole
Sarah Cole is a trained and licensed nurse anesthetist, and despite earning a 6 figure income, was living paycheck to paycheck due to student loans and other personal circumstances. Her goal of becoming debt-free seemed unattainable. However, Sarah began her Social Tenacity journey about a year ago and since has seen some significant changes in her business and income.
Sarah got into network marketing, not thinking it was something she would be interested in or do in the long-term. Although she was successful, she still felt stuck in the industry because she lacked passion and personal investment. Yet, once Sarah switched companies, she realized network marketing was her true calling and mission. With a skyrocketing business, Sarah's finally realizing her potential and meeting the goals she's always dreamt of.
One of the main things Sarah attributes her success to is identifying her avatar.
“You have to figure out who it is you want to serve and get really crystal clear.” - Sarah Cole
Sarah also believes in writing down your mission and reviewing it every day. When it’s at the forefront of your mind, you are more likely to be successful at adhering to that mission.
A take-action mindset is also crucial to obtaining your business goals. If you can change your belief from how much you can sell or how much money you can make, to how many people you can help, then you’ll feel more fulfilled and confident in your business decisions.
Facebook groups are also an essential tool for finding the right people looking for your solution as long as you’re authentic. Sarah bypasses all the spammy Facebook content and searches for people suited to the solution her company provides. These people match her avatar, so when she speaks to them, it’s in ways authentic to them.
You’ve got to keep working at it. Success is not going to be instant, so it’s important to take things to the next level and give people the tools needed to succeed. Let your team use their brain so they can make their business into something they’re proud of.
When Sarah posts on Facebook, she thinks about the one person she’s helping. By doing this, her message is more relatable and connected to her audience.
Additionally, she helps her team see quicker results and build confidence by encouraging them to share personal success stories in Facebook posts and comments. This way, she is planting the seeds of authenticity through various Facebook groups and allowing potential clients and recruits to come to her through replies and friend requests.
“Putting [your] solutions in [your] content [allows] people to see it and be enlightened to what is possible for them.” - Sarah Cole
If you don’t have a forward-thinking mindset, your business will be harder to sell and stand by. When you realize you are in the industry to help people find solutions to their problems, you will attract other like-minded individuals. This will also help you grow your team with people who resonate with you and your mission.
Many network marketers struggle with creating a positive mindset. It can be difficult for them to build self-worth and the belief that they are deserving of more in their life. For Sarah, helping her team establish and grow a healthy mindset is one of her number one priorities.
“The people who are successful are those who think; I can do this and take action.” - Brooke Elder
To learn more about Sarah, you can find her on Facebook and Instagram or through her Balanced Brillance Facebook group.
How to get involved
If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!